Concepedia
Statistics
Publications
29
Citations
671
H-Index
18
Active since
2016
Affiliations
University of Rajasthan(Current)
Birmingham City University
Bharati Rathore is an author at University of Rajasthan specializing in marketing, marketing management, and business.
Publications per year
2016–2024
Digital Transformation 4.0: Integration of Artificial Intelligence & Metaverse in Marketing
Bharati Rathore · Eduzone International peer reviewed/refereed academic multidisciplinary journal · 2023 · 49 citations · Full text
Business, Marketing, Marketing Management +12
Exploring the Intersection of Fashion Marketing in the Metaverse: Leveraging Artificial Intelligence for Consumer Engagement and Brand Innovation
Bharati Rathore · International Journal of New Media Studies · 2017 · 42 citations · Full text
Business, Marketing, Marketing Management +13
Future of AI & Generation Alpha: ChatGPT beyond Boundaries
Bharati Rathore · Eduzone International peer reviewed/refereed academic multidisciplinary journal · 2023 · 41 citations · Full text
Computing, Computer Science, Artificial Intelligence +11
Metaverse Marketing: Novel Challenges, Opportunities, and Strategic Approaches
Bharati Rathore · Eduzone International peer reviewed/refereed academic multidisciplinary journal · 2018 · 35 citations · Full text
Business, Marketing, Marketing Management +16
Virtual Consumerism: An Exploration of E-Commerce in the Metaverse
Bharati Rathore · International Journal of New Media Studies · 2017 · 34 citations · Full text
Business, Information Systems, Marketing +14
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