Concepedia

Personality Segmentation

Personality Segmentation is a consumer segmentation method that classifies individuals based on distinctive psychological traits and behavioral tendencies, distinguishing it from other attitudinal segmentation approaches by focusing specifically on enduring personality characteristics as the primary basis for market differentiation.

18

Publications

1.4K

Citations

47

Authors

29

Institutions

Publications per year

2017–2026

6

Parents

Publications

18

Mining large-scale smartphone data for personality studies

Gokul Chittaranjan, Jan Blom, Daniel Gática-Pérez · Personal and Ubiquitous Computing · 2011 · 389 citations · Full text

, , +14

Wine consumers’ environmental knowledge and attitudes: Influence on willingness to purchase

Nelson Barber, D. Christopher Taylor, Strick · International Journal of Wine Research · 2009 · 323 citations · Full text

, , +17

Computational personality recognition in social media

Golnoosh Farnadi, Geetha Sitaraman, Shanu Sushmita et al. · User Modeling and User-Adapted Interaction · 2016 · 218 citations · Full text

, , +12

From country stereotypes to country emotions to intentions to visit a country: implications for a country as a destination brand

Milena Micevski, Adamantios Diamantopoulos, Jennifer Erdbrügger · Journal of Product & Brand Management · 2020 · 67 citations · Full text

, , +16

Knowledge of words: An interpretable approach for personality recognition from social media

Songqiao Han, Hailiang Huang, Yuqing Tang · Knowledge-Based Systems · 2020 · 63 citations

, , +16

1–5 of 18

Authors

47

  1. NB
    Nelson Barber

    University of New Hampshire, United States

    2 publications · 364 citations

    2

    h-index

  2. RR
    Rouzbeh Razavi

    Kent State University, United States

    1 publications · 23 citations

    1

    h-index

  3. SS
    Sandy Strick

    University of South Carolina, United States

    1 publications · 41 citations

    1

    h-index

  4. MS
    Maxim Sidorov

    Universität Ulm, Germany

    1 publications · 18 citations

    1

    h-index

  5. DG
    Daniel Gática-Pérez

    Idiap Research Institute, Switzerland

    1 publications · 389 citations

    1

    h-index

1–5 of 47

Institutions

29

  1. Clausthal University of Technology

    Clausthal-Zellerfeld, Germany

    1 h-index

    1 publications

    23 citations

  2. Kansas State University

    Manhattan, United States

    1 h-index

    2 publications

    24 citations

  3. KU Leuven

    Leuven, Belgium

    1 h-index

    2 publications

    436 citations

  4. Universidade Estadual do Paraná

    Paranavaí, Brazil

    1 h-index

    1 publications

    29 citations

  5. Universidade do Estado do Pará

    Belém, Brazil

    1 h-index

    1 publications

    29 citations

  6. Eastern New Mexico University

    Portales, United States

    1 h-index

    1 publications

    323 citations

  7. The University of Texas at Austin

    Austin, United States

    1 h-index

    2 publications

    108 citations

  8. University of Otago

    Dunedin, New Zealand

    1 h-index

    2 publications

    116 citations

1–8 of 29

Venues

  1. Journal of Consumer Marketing

    1 publications · 15 citations

    1

    h-index

  2. Journal of Business and Industrial Marketing

    1 publications · 19 citations

    1

    h-index

  3. 1

    h-index

  4. Marketing Theory

    MT · 1 publications · 58 citations

    1

    h-index

  5. Journal of Product & Brand Management

    1 publications · 67 citations

    1

    h-index

1–5