Perceptual Positioning is a strategic branding construct that maps and influences how a brand is cognitively situated relative to competitors in consumers' minds based on key attributes, differentiating it through the deliberate alignment of brand identity with target audience perceptions.
19
Publications
848
Citations
29
Authors
21
Institutions
Publications per year
2017–2026
2
Publications
19
Perceptor: A Model for Product Positioning
Glen L. Urban · Management Science · 1975 · 97 citations
Brain Waves, Picture Sorts®, and Branding Moments
Charles E. Young · Journal of Advertising Research · 2002 · 70 citations
Business, Communication, Marketing +12
1–5 of 19
Authors
29
- GJ
2
h-index
- SM
2
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- RD
2
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- WY
2
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- CW
2
h-index
1–5 of 29
Institutions
21
University of Groningen
Groningen, The Netherlands
1 h-index
1 publications
15 citations
University of Chicago
Chicago, United States
1 h-index
1 publications
93 citations
College of Business Administration
Riga, Latvia
1 h-index
1 publications
63 citations
Weyerhaeuser (United States)
Federal Way, United States
1 h-index
1 publications
25 citations
University of Central Florida
Orlando, United States
1 h-index
1 publications
21 citations
Columbia University
New York, United States
1 h-index
1 publications
85 citations
Ben-Gurion University of the Negev
Beersheba, Israel
1 h-index
1 publications
48 citations
Virginia Tech
Blacksburg, United States
1 h-index
1 publications
25 citations
1–8 of 21
Venues
- Transportation Journal
2 publications · 39 citations
2
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- Management Science
2 publications · 182 citations
2
h-index
- Journal of Marketing Research
2 publications · 128 citations
2
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- Journal of Experimental Psychology Human Perception & Performance
2 publications · 33 citations
2
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- Journal of Global Marketing
1 publications · 21 citations
1
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1–5