Concepedia

Peer Referral Influence

Peer Referral Influence is a theoretical construct within referral marketing that denotes the degree to which individuals' adoption decisions are causally affected by recommendations from peers within a socially embedded network, distinguished from other referral influences by its reliance on homophilous, non-hierarchical interpersonal relationships.

8

Publications

360

Citations

55

Authors

32

Institutions

Publications per year

2017–2026

4

Parents

Publications

8

Modelling the evolution of a bipartite network—Peer referral in interlocking directorates

Johan Koskinen, Christofer Edling · Social Networks · 2010 · 117 citations · Full text

, , +9

Brands, Friends, & Viral Advertising: A Social Exchange Perspective on the Ad Referral Processes

Jameson L. Hayes, Karen Whitehill King, Artemio Ramirez · Journal of Interactive Marketing · 2016 · 63 citations

, , +16

Monetary incentives and peer referral in promoting secondary distribution of HIV self-testing among men who have sex with men in China: A randomized controlled trial

Yi Zhou, Ying Lu, Yuxin Ni et al. · PLoS Medicine · 2022 · 42 citations · Full text

, , +17

Referral campaigns for software startups: The impact of network characteristics on product adoption

Fabian Eggers, Hans Risselada, Thomas Niemand et al. · Journal of Business Research · 2022 · 37 citations · Full text

, , +17

Public Health Benefit of Peer-Referral Strategies for Detecting Undiagnosed HIV Infection Among High-Risk Heterosexuals in New York City

Marya Gwadz, Charles M. Cleland, David C. Perlman et al. · JAIDS Journal of Acquired Immune Deficiency Syndromes · 2016 · 33 citations

, , +16

1–5 of 8

Authors

55

  1. CW
    Cheng Wang

    Southern Medical University, China

    1 publications · 42 citations

    1

    h-index

  2. GB
    Gloria Bodnar

    Medical College of Wisconsin, United States

    1 publications · 13 citations

    1

    h-index

  3. JD
    Julia Dickson‐Gómez

    Medical College of Wisconsin, United States

    1 publications · 13 citations

    1

    h-index

  4. AK
    Alexandra Kutnick

    New York University, United States

    1 publications · 33 citations

    1

    h-index

  5. JD
    Joseph D. Tucker

    University of North Carolina at Chapel Hill, United States

    1 publications · 42 citations

    1

    h-index

1–5 of 55

Institutions

32

  1. Menlo College

    Atherton, United States

    1 h-index

    1 publications

    37 citations

  2. London School of Hygiene & Tropical Medicine

    London, United Kingdom

    1 h-index

    2 publications

    84 citations

  3. Guangdong Pharmaceutical University

    Guangzhou, China

    1 h-index

    1 publications

    42 citations

  4. West Chester University

    West Chester, United States

    1 h-index

    2 publications

    64 citations

  5. University of Oxford

    Oxford, United Kingdom

    1 h-index

    1 publications

    117 citations

  6. University of El Salvador

    San Salvador, El Salvador

    1 h-index

    1 publications

    13 citations

  7. University of North Carolina at Chapel Hill

    Chapel Hill, United States

    1 h-index

    14 publications

    588 citations

  8. University of South Florida

    Tampa, United States

    1 h-index

    2 publications

    126 citations

1–8 of 32

Venues

  1. Journal of Business Research

    JBR · 1 publications · 37 citations

    1

    h-index

  2. 1

    h-index

  3. European Journal of Marketing

    EJM · 1 publications · 32 citations

    1

    h-index

  4. Journal of Interactive Marketing

    JIM · 1 publications · 63 citations

    1

    h-index

  5. AIDS and Behavior

    1 publications · 13 citations

    1

    h-index

1–5