Referral campaigns for software startups: The impact of network characteristics on product adoption

Statistical Power Analysis for the Behavioral Sciences

Keith E. Muller, Jacob Cohen · Technometrics · 1989 · 83.9K citations

Behavioral Sciences, Statistical Power Analysis, Engineering +4

The Strength of Weak Ties

Mark Granovetter · American Journal of Sociology · 1973 · 37.8K citations

Social Influence, Communication, Social Structures +17

The need to belong: Desire for interpersonal attachments as a fundamental human motivation.

Roy F. Baumeister, Mark R. Leary · Psychological Bulletin · 1995 · 21K citations

Social Isolation, Ongoing Relational Bond, Interpersonal Adaptation +18

Statistical mechanics of complex networks

Réka Albert, Albert-Ĺaszló Barabási · Reviews of Modern Physics · 2002 · 20.2K citations · Full text

A Theory of Social Comparison Processes

Léon Festinger · Human Relations · 1954 · 19.8K citations

Social Psychology, Social Influence, Cognition +19