Packaging Deception

Packaging Deception is a deceptive trade practice in which the visual design, labeling, or presentation of a product’s packaging misrepresents its contents, quality, or quantity to mislead consumers.

3

Publications

150

Citations

8

Authors

6

Institutions

Publications per year

2017–2026

1

Variants

Deceptive Packaging

Authors

8

  1. MM
    Muhammad Mohsin Butt

    University of Nottingham Malaysia Campus, Malaysia

    1 publications · 86 citations

    1

    h-index

  2. JV
    J.C.M. van Trijp

    Wageningen University & Research, Netherlands

    1 publications · 47 citations

    1

    h-index

  3. ND
    Nigel D. Steenis

    Wageningen University & Research, Netherlands

    1 publications · 47 citations

    1

    h-index

  4. EV
    Erica van Herpen

    Wageningen University & Research, Netherlands

    1 publications · 47 citations

    1

    h-index

  5. CB
    Carina Beckenuyte

    University of Plymouth, United Kingdom

    1 publications · 86 citations

    1

    h-index

1–5 of 8

Venues

  1. Journal of Marketing

    JM · 1 publications · 17 citations

    1

    h-index

  2. Journal of Advertising

    1 publications · 47 citations

    1

    h-index

  3. European Journal of Marketing

    EJM · 1 publications · 86 citations

    1

    h-index

  4. Journal of Business Ethics

    1 publications · 98 citations

1–4