Concepedia

Optimization Of Media Allocation

Optimization of Media Allocation is a modeling framework within Marketing Mix Modeling that systematically determines the most effective distribution of advertising budgets across media channels to maximize marketing performance objectives under resource constraints.

61

Publications

2.2K

Citations

131

Authors

84

Institutions

Publications per year

2017–2026

11

Variants

Media Allocation OptimizationMedia Mix Optimization

Parents

Publications

61

Comparing the Relative Effectiveness of Advertising Channels: A Case Study of a Multimedia Blitz Campaign

Peter J. Danaher, Tracey S. Dagger · Journal of Marketing Research · 2013 · 186 citations

, , +16

Game-Theory Models in the Allocation of Advertising Expenditures

Lawrence M. Friedman · Operations Research · 1958 · 149 citations

, , +12

Multiproduct Advertising Budgeting

Peter Doyle, John Saunders · Marketing Science · 1990 · 119 citations

, , +16

Optimal allocation of electronic content

Israel Cidon, Shay Kutten, Ran Soffer · Computer Networks · 2002 · 89 citations

, , +8

Optimizing budget allocation among channels and influencers

Noga Alon, Iftah Gamzu, Moshe Tennenholtz · 2012 · 83 citations

, , +13

1–5 of 61

Authors

131

  1. PJ
    Peter J. Danaher

    University of Auckland, New Zealand

    4 publications · 315 citations

    4

    h-index

  2. WJ
    Wen Ji

    Chinese Academy of Sciences, China

    2 publications · 44 citations

    2

    h-index

  3. MK
    Murali K. Mantrala

    University of Missouri, United States

    2 publications · 76 citations

    2

    h-index

  4. SK
    Shay Kutten

    Technion – Israel Institute of Technology, Israel

    2 publications · 156 citations

    2

    h-index

  5. SS
    Shrihari Sridhar

    Texas A&M University, United States

    2 publications · 76 citations

    2

    h-index

1–5 of 131

Institutions

84

  1. Technion – Israel Institute of Technology

    Haifa, Israel

    3 h-index

    7 publications

    512 citations

  2. University of California, Davis

    Davis, United States

    2 h-index

    2 publications

    76 citations

  3. Chinese Academy of Sciences

    Beijing, China

    2 h-index

    5 publications

    110 citations

  4. Institute of Computing Technology

    Beijing, China

    2 h-index

    5 publications

    110 citations

  5. TransCanada (Canada)

    Calgary, Canada

    2 h-index

    2 publications

    38 citations

  6. Tel Aviv University

    Tel Aviv, Israel

    2 h-index

    3 publications

    210 citations

  7. Princeton University

    Princeton, United States

    2 h-index

    3 publications

    66 citations

  8. University of Missouri

    Columbia, United States

    2 h-index

    4 publications

    152 citations

1–8 of 84

Venues

  1. Journal of the Operational Research Society

    OR · 6 publications · 171 citations

    6

    h-index

  2. Journal of Advertising Research

    JAR · 6 publications · 209 citations

    6

    h-index

  3. European Journal of Operational Research

    4 publications · 169 citations

    4

    h-index

  4. Management Science

    3 publications · 58 citations

    3

    h-index

  5. Journal of Marketing Research

    3 publications · 230 citations

    3

    h-index

1–5