Concepedia

Native Ad Formats

Native Ad Formats is a standardized category of digital advertising presentations that are designed to assimilate seamlessly with the visual and functional characteristics of the platform content in which they appear, distinguished from other ad formats by their contextual and stylistic integration to minimize user disruption.

16

Publications

1K

Citations

35

Authors

18

Institutions

Publications per year

2017–2026

10

Parents

Publications

16

E-commerce in Your Inbox

Mihajlo Grbovic, Vladan Radosavljević, Nemanja Djuric et al. · 2015 · 205 citations

, , +16

The Covert Advertising Recognition and Effects (CARE) model: Processes of persuasion in native advertising and other masked formats

Bartosz W. Wojdynski, Nathaniel Evans · International Journal of Advertising · 2019 · 167 citations

, , +10

Advertising targeting young children: an overview of 10 years of research (2006–2016)

Steffi De Jans, Dieneke Van de Sompel, Liselot Hudders et al. · International Journal of Advertising · 2017 · 121 citations

, , +15

Native Advertising in Online News: Trade-Offs Among Clicks, Brand Recognition, and Website Trustworthiness

Anocha Aribarg, Eric M. Schwartz · Journal of Marketing Research · 2019 · 118 citations

, , +17

Camouflaging Church as State

Raul Ferrer Conill · Journalism Studies · 2016 · 109 citations

, , +13

1–5 of 16

Authors

35

  1. BW
    Bartosz W. Wojdynski

    University of Georgia, United States

    3 publications · 305 citations

    3

    h-index

  2. NB
    Narayan Bhamidipati

    Yahoo (United States), United States

    2 publications · 243 citations

    2

    h-index

  3. VR
    Vladan Radosavljević

    Yahoo (United States), United States

    2 publications · 243 citations

    2

    h-index

  4. MG
    Mihajlo Grbovic

    Yahoo (United States), United States

    2 publications · 243 citations

    2

    h-index

  5. NE
    Nathaniel Evans

    University of Georgia, United States

    2 publications · 206 citations

    2

    h-index

1–5 of 35

Institutions

18

  1. University of Georgia

    Athens, United States

    4 h-index

    6 publications

    529 citations

  2. Grady Memorial Hospital

    Atlanta, United States

    3 h-index

    5 publications

    430 citations

  3. Yahoo (United Kingdom)

    London, United Kingdom

    2 h-index

    4 publications

    129 citations

  4. Yahoo (United States)

    Sunnyvale, United States

    2 h-index

    11 publications

    1.6K citations

  5. Amsterdam University of Applied Sciences

    Amsterdam, The Netherlands

    1 h-index

    1 publications

    37 citations

  6. University of Trento

    Trento, Italy

    1 h-index

    3 publications

    36 citations

  7. University of Michigan

    Ann Arbor, United States

    1 h-index

    2 publications

    236 citations

  8. Ghent University

    Ghent, Belgium

    1 h-index

    4 publications

    484 citations

1–8 of 18

Venues

  1. International Journal of Advertising

    IJA · 4 publications · 345 citations

    4

    h-index

  2. arXiv (Cornell University)

    Repository · 2 publications · 48 citations

    2

    h-index

  3. Journalism Studies

    1 publications · 109 citations

    1

    h-index

  4. Journal of Interactive Advertising

    2 publications · 22 citations

    1

    h-index

  5. The Physics Teacher

    1 publications · 12 citations

    1

    h-index

1–5