Concepedia

Multichannel Promotion

Multichannel Promotion is a promotional strategy that integrates multiple distinct communication and distribution channels to deliver a cohesive brand message and enhance customer engagement, differing from single-channel approaches by leveraging the complementary strengths and reach of diverse platforms to optimize promotional effectiveness.

3

Publications

359

Citations

8

Authors

5

Institutions

Publications per year

2017–2026

1

Parents

Publications

3

1–3 of 3

Authors

8

  1. YC
    Yuan Chen

    Shanghai University of Finance and Economics, China

    1 publications · 47 citations

    1

    h-index

  2. PJ
    Patricia J. Guinan

    Babson College, United States

    1 publications · 94 citations

    1

    h-index

  3. CL
    Chen Ling

    Shanghai University, China

    1 publications · 47 citations

    1

    h-index

  4. TZ
    Tao Zhang

    Shanghai University of Finance and Economics, China

    1 publications · 47 citations

    1

    h-index

  5. SP
    Salvatore Parise

    Babson College, United States

    1 publications · 94 citations

    1

    h-index

1–5 of 8

Institutions

5

  1. Shanghai University

    Shanghai, China

    1 h-index

    1 publications

    47 citations

  2. Hofstra University

    Hempstead, United States

    1 h-index

    2 publications

    436 citations

  3. Shanghai University of Finance and Economics

    Shanghai, China

    1 h-index

    2 publications

    94 citations

  4. Bentley University

    Waltham, United States

    1 h-index

    1 publications

    94 citations

  5. Babson College

    Wellesley, United States

    1 h-index

    2 publications

    188 citations

1–5 of 5

Venues

  1. IEEE Access

    1 publications · 47 citations

    1

    h-index

  2. 1

    h-index

  3. Business Horizons

    1 publications · 94 citations

    1

    h-index

1–3