Concepedia

Multi-option Presentation

Multi-Option Presentation is a scholarly methodological approach within offer presentation that involves the systematic design and juxtaposition of multiple distinct alternatives to facilitate comparative evaluation and informed decision-making.

6

Publications

172

Citations

13

Authors

10

Institutions

Publications per year

2017–2026

2

Parents

Publications

6

Eternal Quest for the Best: Sequential (vs. Simultaneous) Option Presentation Undermines Choice Commitment

Cassie Mogilner, Baba Shiv, Sheena S. Iyengar · Journal of Consumer Research · 2012 · 63 citations

, , +9

Choosing one at a time? Presenting options simultaneously helps people make more optimal decisions than presenting options sequentially

Shankha Basu, Krishna Savani · Organizational Behavior and Human Decision Processes · 2017 · 36 citations · Full text

, , +10

Showing a tree to sell the forest: The impact of attribute- and alternative-based information presentation on consumers’ choices

Gabriele Pizzi, Daniele Scarpi, Gian Luca Marzocchi · Journal of Economic Psychology · 2013 · 25 citations

, , +13

The use Of Complex Alternatives in Multiple Choice Items

Herbert H. Hughes, W. Eugene Trimble · Educational and Psychological Measurement · 1965 · 23 citations

, , +11

Choosing Among Options Presented Sequentially or Simultaneously

Shankha Basu, Krishna Savani · Current Directions in Psychological Science · 2018 · 14 citations · Full text

, , +15

1–5 of 6

Authors

13

  1. SB
    Shankha Basu

    Nanyang Technological University, Singapore

    2 publications · 50 citations

    2

    h-index

  2. KS
    Krishna Savani

    Nanyang Technological University, Singapore

    2 publications · 50 citations

    2

    h-index

  3. DS
    Daniele Scarpi

    University of Bologna, Italy

    1 publications · 25 citations

    1

    h-index

  4. BS
    Baba Shiv

    Stanford University, United States

    1 publications · 63 citations

    1

    h-index

  5. JC
    Jingqiu Chen

    Shanghai Jiao Tong University, China

    1 publications · 11 citations

    1

    h-index

1–5 of 13

Institutions

10

  1. University of Leeds

    Leeds, United Kingdom

    2 h-index

    2 publications

    50 citations

  2. Nanyang Technological University

    Singapore, Singapore

    2 h-index

    3 publications

    86 citations

  3. University of Northern Colorado

    Greeley, United States

    1 h-index

    2 publications

    46 citations

  4. University of Bologna

    Bologna, Italy

    1 h-index

    3 publications

    75 citations

  5. University of Pennsylvania

    Philadelphia, United States

    1 h-index

    1 publications

    63 citations

  6. Columbia University

    New York, United States

    1 h-index

    1 publications

    63 citations

  7. University of Chicago

    Chicago, United States

    1 h-index

    2 publications

    22 citations

  8. California University of Pennsylvania

    California, United States

    1 h-index

    1 publications

    63 citations

1–8 of 10

Venues

  1. Current Directions in Psychological Science

    1 publications · 14 citations

    1

    h-index

  2. Educational and Psychological Measurement

    1 publications · 23 citations

    1

    h-index

  3. 1

    h-index

  4. Journal of Economic Psychology

    1 publications · 25 citations

    1

    h-index

  5. Perspectives on Psychological Science

    PPSC · 1 publications · 11 citations

    1

    h-index

1–5