Concepedia

Message Framing Analysis

Message Framing Analysis is a systematic method within communication evaluation that identifies and assesses how the presentation of information—through emphasis, language, and structure—shapes audience perception and interpretation by highlighting specific aspects of a message while omitting others.

419

Publications

32.9K

Citations

1K

Authors

496

Institutions

Publications per year

2017–2026

192

Parents

Publications

419

Framing Theory

Dennis Chong, James Druckman · Annual Review of Political Science · 2007 · 2.9K citations

, , +15

The Influence of Message Framing and Issue Involvement

Durairaj Maheswaran, Joan Meyers‐Levy · Journal of Marketing Research · 1990 · 886 citations

, , +12

The effect of message framing on breast self-examination attitudes, intentions, and behavior.

Beth E. Meyerowitz, Shelly Chaiken · Journal of Personality and Social Psychology · 1987 · 868 citations

, , +12

The effect of message framing on breast self-examination attitudes, intentions, and behavior.

Beth E. Meyerowitz, Shelly Chaiken · Journal of Personality and Social Psychology · 1987 · 811 citations

, , +12

The Moderating Effects of Message Framing and Source Credibility on the Price-Perceived Risk Relationship

Dhruv Grewal, Jerry B. Gotlieb, Howard Marmorstein · Journal of Consumer Research · 1994 · 787 citations

, , +15

1–5 of 419

Authors

1K

  1. PS
    Peter Salovey

    Yale University, United States

    9 publications · 2.2K citations

    9

    h-index

  2. AJ
    Alexander J. Rothman

    University of Minnesota, United States

    8 publications · 2.2K citations

    8

    h-index

  3. RA
    Raj Arora

    University of Missouri–Kansas City, United States

    5 publications · 201 citations

    5

    h-index

  4. FS
    Felix Septianto

    The University of Queensland, Australia

    4 publications · 176 citations

    4

    h-index

  5. JA
    John A. Updegraff

    Kent State University, United States

    4 publications · 299 citations

    4

    h-index

1–5 of 1K

Institutions

496

  1. Washington State University

    Pullman, United States

    9 h-index

    16 publications

    1.3K citations

  2. Pennsylvania State University

    State College, United States

    9 h-index

    14 publications

    1K citations

  3. University of Amsterdam

    Amsterdam, The Netherlands

    9 h-index

    18 publications

    2.1K citations

  4. Michigan State University

    East Lansing, United States

    8 h-index

    10 publications

    418 citations

  5. The Ohio State University

    Columbus, United States

    7 h-index

    15 publications

    1.2K citations

  6. Yale University

    New Haven, United States

    7 h-index

    23 publications

    3.2K citations

  7. KU Leuven

    Leuven, Belgium

    7 h-index

    14 publications

    1.5K citations

  8. University of Florida

    Gainesville, United States

    6 h-index

    12 publications

    864 citations

1–8 of 496

Venues

  1. Journal of Advertising

    10 publications · 1.5K citations

    10

    h-index

  2. Health Communication

    10 publications · 434 citations

    10

    h-index

  3. Journal of Health Communication

    9 publications · 428 citations

    9

    h-index

  4. Journal of Business Research

    JBR · 9 publications · 849 citations

    9

    h-index

  5. Journal of Marketing Research

    6 publications · 2.7K citations

    6

    h-index

1–5