Concepedia

Raj Arora

RA

25

Publications

1.5K

Citations

21

H-Index

1982

Active since

Affiliations

University of Missouri–Kansas City(Current)

Bradley University

University of North Carolina Hospitals

Raj Arora is an author at University of Missouri–Kansas City specializing in management, marketing, and consumer research.

Top concepts

ManagementMarketingConsumer ResearchBusinessConsumer BehaviorCustomer SatisfactionMarketing CommunicationAdvertisingCommunicationMarketing Insights

Publications per year

1982–2012

25

Publications

25

Validation of an S-O-R Model for Situation, Enduring, and Response Components of Involvement

Raj Arora · Journal of Marketing Research · 1982 · 199 citations

Tripartite Classification, Psychosocial Determinant, Social Psychology +21

Work-Home Role Conflict in Female Owners of Small Businesses: An Exploratory Study

Charles R. Stoner, Richard I. Hartman, Raj Arora · Journal of Small Business Management · 1990 · 164 citations

Small Businesses, Entrepreneurship, Organizational Behavior +16

A mixed method approach to understanding brand personality

Raj Arora, Charles R. Stoner · Journal of Product & Brand Management · 2009 · 147 citations

Consumer Research, Brand Strategy, Mixed Method +17

The effect of perceived service quality and name familiarity on the service selection decision

Raj Arora, Charles R. Stoner · Journal of Services Marketing · 1996 · 137 citations

Customer Satisfaction, Consumer Uncertainty, Consumer Research +16

An investigation of selected variables affecting telecommuting productivity and satisfaction

Richard I. Hartman, Charles R. Stoner, Raj Arora · Journal of Business and Psychology · 1991 · 117 citations

Productivity, Customer Satisfaction, Job Satisfaction +10

Rows per page

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