Concepedia

Merchant Relationships

Merchant Relationships is a strategic construct in affiliate marketing that denotes the formalized, performance-driven alliances between affiliate marketers and merchants, distinguished by mutual objectives, revenue-sharing agreements, and coordinated promotional efforts to optimize customer acquisition and conversion outcomes.

53

Publications

3K

Citations

77

Authors

55

Institutions

Publications per year

2017–2026

4

Parents

Publications

53

Cooperation among Competitors: Some Economics of Payment Card Associations

Jean Rochet, Jean Tirole · The RAND Journal of Economics · 2002 · 668 citations

, , +14

Exchanges in Marketing Systems: The Case of Subsistence Consumer–Merchants in Chennai, India

Madhu Viswanathan, José Antônio Rosa, Julie A. Ruth · Journal of Marketing · 2010 · 194 citations

, , +14

Civility in the city: blacks, Jews, and Koreans in urban America

Choice Reviews Online · 2003 · 176 citations

, , +16

Exchanges in Marketing Systems: The Case of Subsistence Consumer–Merchants in Chennai, India

Madhu Viswanathan, José Antônio Rosa, Julie A. Ruth · Journal of Marketing · 2010 · 169 citations · Full text

, , +14

Diaspora entrepreneurial networks: four centuries of history

Choice Reviews Online · 2006 · 144 citations

, , +16

1–5 of 53

Authors

77

  1. MV
    Madhu Viswanathan

    University of Illinois Urbana-Champaign, United States

    2 publications · 363 citations

    2

    h-index

  2. JA
    Julie A. Ruth

    Rutgers, The State University of New Jersey, United States

    2 publications · 363 citations

    2

    h-index

  3. JT
    Jean Tirole

    Institut d'Économie Industrielle, France

    2 publications · 708 citations

    2

    h-index

  4. JA
    John A. Weber

    University of Notre Dame, United States

    2 publications · 74 citations

    2

    h-index

  5. JA
    José Antônio Rosa

    University of Wyoming, United States

    2 publications · 363 citations

    2

    h-index

1–5 of 77

Institutions

55

  1. Rutgers, The State University of New Jersey

    New Brunswick, United States

    3 h-index

    3 publications

    426 citations

  2. Rütgers (Germany)

    Castrop-Rauxel, Germany

    2 h-index

    2 publications

    363 citations

  3. University of Illinois Urbana-Champaign

    Urbana, United States

    2 h-index

    2 publications

    363 citations

  4. Rutgers Sexual and Reproductive Health and Rights

    Utrecht, Netherlands

    2 h-index

    2 publications

    363 citations

  5. University of Wyoming

    Laramie, United States

    2 h-index

    2 publications

    363 citations

  6. University of Oxford

    Oxford, United Kingdom

    1 h-index

    1 publications

    15 citations

  7. Ghent University

    Ghent, Belgium

    1 h-index

    1 publications

    11 citations

  8. RWTH Aachen University

    Aachen, Germany

    1 h-index

    1 publications

    11 citations

1–8 of 55

Venues

  1. Choice Reviews Online

    CRO · 4 publications · 506 citations

    4

    h-index

  2. 3

    h-index

  3. Information Technology and Management

    2 publications · 63 citations

    2

    h-index

  4. Industrial Marketing Management

    2 publications · 62 citations

    2

    h-index

  5. Journal of Business and Industrial Marketing

    2 publications · 102 citations

    2

    h-index

1–5