Market Entry Performance

Market Entry Performance is a scholarly construct in international business research that measures the extent to which a firm achieves its strategic objectives—such as profitability, market share, or growth—following its initiation of operations in a foreign market, thereby differentiating it from broader performance metrics through its focus on the specific outcomes and success determinants associated with cross-border market entry.

362

Publications

26.2K

Citations

734

Authors

454

Institutions

Publications per year

2017–2026

74

Variants

International Market Entry Performance

Authors

734

  1. DB
    David B. Audretsch

    Indiana University Bloomington, United States

    5 publications · 377 citations

    5

    h-index

  2. NW
    Neil Wrigley

    University of Southampton, United Kingdom

    4 publications · 155 citations

    4

    h-index

  3. JR
    John R. Baldwin

    Statistics Canada, Canada

    4 publications · 101 citations

    4

    h-index

  4. AB
    Adrian B. Ryans

    Western University, Canada

    4 publications · 364 citations

    4

    h-index

  5. LB
    Levon Barseghyan

    Cornell University, United States

    3 publications · 189 citations

    3

    h-index

1–5 of 734

Venues

  1. SSRN Electronic Journal

    Repository · 21 publications · 746 citations

    16

    h-index

  2. Strategic Management Journal

    SMJ · 15 publications · 3.1K citations

    15

    h-index

  3. International Marketing Review

    11 publications · 708 citations

    11

    h-index

  4. RePEc: Research Papers in Economics

    Repository · 9 publications · 242 citations

    9

    h-index

  5. Journal of Product Innovation Management

    6 publications · 415 citations

    6

    h-index

1–5