Market Entry Performance
Market Entry Performance is a scholarly construct in international business research that measures the extent to which a firm achieves its strategic objectives—such as profitability, market share, or growth—following its initiation of operations in a foreign market, thereby differentiating it from broader performance metrics through its focus on the specific outcomes and success determinants associated with cross-border market entry.
362
Publications
26.2K
Citations
734
Authors
454
Institutions
Publications per year
2017–2026
74
Variants
International Market Entry Performance
Parents
362
László Tihanyi, David A. Griffith, Craig J. Russell · Journal of International Business Studies · 2005 · 1K citations
Business, International Business, International Management +17
International Marketing Research
Michael R. Czinkota, Michael J. Hand, Susan P. Douglas et al. · Journal of Marketing Research · 1984 · 951 citations
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454

Cornell University
Ithaca, United States
6 h-index
10 publications
421 citations

University of Gothenburg
Gothenburg, Sweden
6 h-index
8 publications
301 citations
Georgia State University
Atlanta, United States
6 h-index
8 publications
638 citations
University of California, Los Angeles
Los Angeles, United States
5 h-index
5 publications
335 citations
IZA - Institute of Labor Economics
Bonn, Germany
5 h-index
6 publications
158 citations
New York University
New York, United States
5 h-index
6 publications
680 citations
National University of Singapore
Singapore, Singapore
5 h-index
5 publications
384 citations

University of Warwick
Coventry, United Kingdom
5 h-index
6 publications
248 citations
1–8 of 454
Repository · 21 publications · 746 citations
16
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SMJ · 15 publications · 3.1K citations
15
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11 publications · 708 citations
11
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Repository · 9 publications · 242 citations
9
h-index
6 publications · 415 citations
6
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