Concepedia

Manipulative Advertising

Manipulative Advertising is a form of deceptive advertising that intentionally exploits cognitive biases, emotional vulnerabilities, or information asymmetries to influence consumer behavior in ways that circumvent rational decision-making.

12

Publications

1.5K

Citations

19

Authors

14

Institutions

Publications per year

2017–2026

2

Parents

Publications

12

When Attention‐Getting Advertising Tactics Elicit Consumer Inferences of Manipulative Intent: The Importance of Balancing Benefits and Investments

Margaret C. Campbell · Journal of Consumer Psychology · 1995 · 526 citations

, , +16

Enhancing or disrupting guilt: the role of ad credibility and perceived manipulative intent

June Cotte, Robin A. Coulter, Melissa M. Moore · Journal of Business Research · 2003 · 400 citations

, , +14

The moderating effect of manipulative intent and cognitive resources on the evaluation of narrative ads

Daniel Wentzel, Torsten Tomczak, Andreas Herrmann · Psychology and Marketing · 2010 · 191 citations

, , +17

The rise of consumerism in Saudi Arabian society

Soraya W. Assad · International Journal of Commerce and Management · 2007 · 83 citations

, , +17

A Framework for Assessing Immorally Manipulative Marketing Tactics

Shlomo Sher · Journal of Business Ethics · 2011 · 69 citations

, , +10

1–5 of 12

Authors

19

  1. AH
    Andreas Herrmann

    University of Groningen, Netherlands

    1 publications · 191 citations

    1

    h-index

  2. TT
    Torsten Tomczak

    University of St.Gallen, Switzerland

    1 publications · 191 citations

    1

    h-index

  3. MC
    Margaret C. Campbell

    University of Colorado Boulder, United States

    1 publications · 526 citations

    1

    h-index

  4. SS
    Shlomo Sher

    ELTE Research Centre for the Humanities, Hungary

    1 publications · 69 citations

    1

    h-index

  5. EA
    Eva A. van Reijmersdal

    University of Amsterdam, Netherlands

    1 publications · 33 citations

    1

    h-index

1–5 of 19

Institutions

14

  1. University of St.Gallen

    Saint Gallen, Switzerland

    1 h-index

    3 publications

    573 citations

  2. Mississippi State University

    Starkville, United States

    1 h-index

    1 publications

    400 citations

  3. Massachusetts School of Law

    Andover, United States

    1 h-index

    1 publications

    42 citations

  4. Michigan United

    Kalamazoo, United States

    1 h-index

    2 publications

    124 citations

  5. ELTE Research Centre for the Humanities

    Budapest, Hungary

    1 h-index

    1 publications

    69 citations

  6. University of Connecticut

    Storrs, United States

    1 h-index

    1 publications

    400 citations

  7. University of California, Los Angeles

    Los Angeles, United States

    1 h-index

    1 publications

    526 citations

  8. Bucharest University of Economic Studies

    Bucharest, Romania

    1 h-index

    1 publications

    50 citations

1–8 of 14

Venues

  1. Business and Professional Ethics Journal

    BPEJ · 2 publications · 53 citations

    2

    h-index

  2. Psychology and Marketing

    1 publications · 191 citations

    1

    h-index

  3. International Journal of Commerce and Management

    IJCM · 1 publications · 83 citations

    1

    h-index

  4. SSRN Electronic Journal

    Repository · 1 publications · 42 citations

    1

    h-index

  5. Journal of Consumer Psychology

    1 publications · 526 citations

    1

    h-index

1–5