Concepedia

Mail Timing

Mail Timing is a strategic fundraising variable that specifies the scheduling and frequency of direct mail solicitations to maximize donor response and contribution outcomes within nonprofit marketing campaigns.

18

Publications

619

Citations

41

Authors

32

Institutions

Publications per year

2017–2026

1

Parents

Publications

18

Physician response rates to a mail survey by specialty and timing of incentive

Cristine D. Delnevo, Diane J. Abatemarco, Michael Steinberg · American Journal of Preventive Medicine · 2004 · 98 citations

, , +8

Prepaid monetary incentive effects on mail survey response

David Jobber, John Saunders, Vince–Wayne Mitchell · Journal of Business Research · 2002 · 82 citations

, , +12

Total cost/response rate trade-offs in mail survey research: impact of follow-up mailings and monetary incentives

Paul D. Larson, Garland Chow · Industrial Marketing Management · 2002 · 69 citations

, , +14

The effects of mailing design characteristics on direct mail campaign performance

Sebastian Feld, Heiko Frenzen, Manfred Krafft et al. · International Journal of Research in Marketing · 2012 · 57 citations · Full text

, , +13

Doing Survey Research on the Internet: Yes, Timing Does Matter

Kent S. Faught, Dwayne Whitten, Kenneth W. Green · Journal of Computer Information Systems · 2004 · 48 citations

, , +15

1–5 of 18

Authors

41

  1. JS
    John Saunders

    Johns Hopkins University, United States

    3 publications · 120 citations

    3

    h-index

  2. DJ
    David Jobber

    University of Bradford, United Kingdom

    3 publications · 120 citations

    3

    h-index

  3. VM
    Vince–Wayne Mitchell

    University of Bradford, United Kingdom

    2 publications · 108 citations

    2

    h-index

  4. OC
    O. C. Ferrell

    Auburn University, United States

    1 publications · 23 citations

    1

    h-index

  5. DW
    Dwayne Whitten

    Texas A&M University, United States

    1 publications · 48 citations

    1

    h-index

1–5 of 41

Institutions

32

  1. Aston University

    Birmingham, United Kingdom

    4 h-index

    4 publications

    177 citations

  2. University of Bradford

    Bradford, United Kingdom

    3 h-index

    3 publications

    120 citations

  3. National Interuniversity Consortium for the Physical Sciences of Matter

    Rome, Italy

    1 h-index

    2 publications

    20 citations

  4. Ouachita Baptist University

    Arkadelphia, United States

    1 h-index

    1 publications

    48 citations

  5. University of Münster

    Münster, Germany

    1 h-index

    1 publications

    57 citations

  6. Menlo School

    Atherton, United States

    1 h-index

    1 publications

    26 citations

  7. SRI International

    Menlo Park, United States

    1 h-index

    1 publications

    26 citations

  8. University of California, Berkeley

    Berkeley, United States

    1 h-index

    1 publications

    26 citations

1–8 of 32

Venues

  1. Journal of Business Research

    JBR · 3 publications · 129 citations

    3

    h-index

  2. Public Opinion Quarterly

    POQ · 2 publications · 69 citations

    2

    h-index

  3. PubMed

    Repository · 1 publications · 24 citations

    1

    h-index

  4. Field Methods

    1 publications · 15 citations

    1

    h-index

  5. International Journal of Research in Marketing

    IJRM · 1 publications · 57 citations

    1

    h-index

1–5