Concepedia

Heiko Frenzen

HF

Statistics

Publications

2

Citations

163

H-Index

2

Active since

2009

Affiliations

University of Münster(Current)

Heiko Frenzen is an author at University of Münster specializing in marketing, management, and regulation.

Top concepts

Publications per year

2009–2012

2

Publications

2

Delegation of pricing authority to the sales force: An agency-theoretic perspective of its determinants and impact on performance

Heiko Frenzen, Ann-Kristin Hansen, Manfred Krafft et al. · International Journal of Research in Marketing · 2009 · 106 citations

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The effects of mailing design characteristics on direct mail campaign performance

Sebastian Feld, Heiko Frenzen, Manfred Krafft et al. · International Journal of Research in Marketing · 2012 · 57 citations · Full text

, , +9

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