Macro Segmentation is a strategic framework within global market segmentation that classifies markets into broad, aggregate groups based on large-scale, cross-national criteria such as geographic, economic, cultural, or political similarities, distinguishing it from micro-level approaches by focusing on macro-environmental factors rather than individual consumer behaviors or firm-specific attributes.
14
Publications
651
Citations
45
Authors
24
Institutions
Publications per year
2017–2026
4
Variants
Macro-segmentation
Parents
Publications
14
1–5 of 14
Authors
45
- SS
2
h-index
- SH
2
h-index
- DW
1
h-index
- TX
1
h-index
- JX
1
h-index
1–5 of 45
Institutions
24
George Washington University
Washington, United States
2 h-index
2 publications
174 citations
Mitre (United States)
Bedford, United States
1 h-index
1 publications
15 citations
New York University
New York, United States
1 h-index
3 publications
48 citations
Universitat Politècnica de València
Valencia, Spain
1 h-index
2 publications
100 citations
Baidu (China)
Beijing, China
1 h-index
1 publications
10 citations
Allen College
Waterloo, United States
1 h-index
1 publications
28 citations
The University of Texas at Arlington
Arlington, United States
1 h-index
1 publications
28 citations
University at Buffalo, State University of New York
Buffalo, United States
1 h-index
3 publications
48 citations
1–8 of 24
Venues
- Journal of Consumer Marketing
2 publications · 174 citations
2
h-index
- IEEE Journal of Selected Topics in Signal Processing
1 publications · 36 citations
1
h-index
- International Joint Conference on Artificial Intelligence
Conference · 1 publications · 15 citations
1
h-index
- Journal of Macromarketing
1 publications · 103 citations
1
h-index
- Financial Markets Institutions and Instruments
1 publications · 12 citations
1
h-index
1–5