Concepedia

Loyalty Program Technology

Loyalty Program Technology is a specialized information system within lodging technology systems that enables the management, personalization, and optimization of guest reward initiatives by tracking stays, preferences, and behavioral data to enhance customer retention and engagement.

13

Publications

320

Citations

36

Authors

20

Institutions

Publications per year

2017–2026

8

Parents

Publications

13

Is it time for marketing to reappraise B2C relationship management? The emergence of a new loyalty paradigm through blockchain technology

Horst Treiblmaier, Elena Petrozhitskaya · Journal of Business Research · 2023 · 64 citations · Full text

, , +16

A Cloud-Based System for Improving Retention Marketing Loyalty Programs in Industry 4.0: A Study on Big Data Storage Implications

Antonino Galletta, Lorenzo Carnevale, Antonio Celesti et al. · IEEE Access · 2017 · 43 citations · Full text

, , +17

Do Mobile CRM Services Appeal to Loyalty Program Customers?

Veronica Liljander, Pia Polsa, Kim Forsberg · International Journal of E-Business Research · 2007 · 36 citations

, , +14

Blockchain-based Framework for Customer Loyalty Program

Seref Bulbul, Gökhan İnce · 2018 3rd International Conference on Computer Science and Engineering (UBMK) · 2018 · 27 citations

, , +17

Loyalty Program using Blockchain

Osman Sonmezturk, Tolga Ayav, Yusuf Murat Erten · 2020 · 23 citations · Full text

, , +16

1–5 of 13

Authors

36

  1. EP
    Elena Petrozhitskaya

    MODUL University Vienna, Austria

    1 publications · 64 citations

    1

    h-index

  2. HT
    Horst Treiblmaier

    MODUL University Vienna, Austria

    1 publications · 64 citations

    1

    h-index

  3. HD
    Harshal Dalvi

    Dwarkadas J. Sanghvi College of Engineering, India

    1 publications · 21 citations

    1

    h-index

  4. JM
    José Marinho

    University of Coimbra, Portugal

    1 publications · 19 citations

    1

    h-index

  5. MF
    Maria Fazio

    University of Messina, Italy

    1 publications · 43 citations

    1

    h-index

1–5 of 36

Institutions

20

  1. American Marketing Association

    Chicago, United States

    1 h-index

    2 publications

    28 citations

  2. Universitat de València

    Valencia, Spain

    1 h-index

    3 publications

    42 citations

  3. University of Staffordshire

    Stoke-on-Trent, United Kingdom

    1 h-index

    1 publications

    19 citations

  4. MODUL University Vienna

    Vienna, Austria

    1 h-index

    1 publications

    64 citations

  5. University of Pittsburgh

    Pittsburgh, United States

    1 h-index

    1 publications

    15 citations

  6. Izmir Institute of Technology

    Izmir, Türkiye

    1 h-index

    2 publications

    46 citations

  7. Indian Institute of Technology Indore

    Indore, India

    1 h-index

    1 publications

    12 citations

  8. Bakırçay Üniversitesi

    Izmir, Türkiye

    1 h-index

    1 publications

    23 citations

1–8 of 20

Venues

  1. Journal of Relationship Marketing

    JRM · 2 publications · 28 citations

    2

    h-index

  2. 1

    h-index

  3. International Journal of E-Business Research

    IJEBR · 1 publications · 36 citations

    1

    h-index

  4. Journal of Business Research

    JBR · 1 publications · 64 citations

    1

    h-index

  5. Future Internet

    1 publications · 19 citations

    1

    h-index

1–5