Concepedia

Elena Petrozhitskaya

EP

Statistics

Publications

1

Citations

64

H-Index

1

Active since

2023

Affiliations

MODUL University Vienna(Current)

Elena Petrozhitskaya is an author at MODUL University Vienna specializing in digital relationship management, loyalty program management, and loyalty program technology.

Publications per year

2023–2023

1

Publications

1

Is it time for marketing to reappraise B2C relationship management? The emergence of a new loyalty paradigm through blockchain technology

Horst Treiblmaier, Elena Petrozhitskaya · Journal of Business Research · 2023 · 64 citations · Full text

Business, Marketing, Marketing Management +16

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