Concepedia
Statistics
Publications
1
Citations
36
H-Index
Active since
2007
Kim Forsberg is an author specializing in mobile usage, consumer loyalty, and churn management.
Publications per year
2007–2007
Do Mobile CRM Services Appeal to Loyalty Program Customers?
Veronica Liljander, Pia Polsa, Kim Forsberg · International Journal of E-Business Research · 2007 · 36 citations
Business, Marketing, Marketing Management +14
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