Location-based Segmentation

Location-Based Segmentation is a geographic segmentation method that partitions markets or retail environments according to spatial criteria such as geographic boundaries, proximity, regional behavior, or locational demographics to enable targeted analysis and strategic decision-making.

16

Publications

711

Citations

45

Authors

25

Institutions

Publications per year

2017–2026

5

Authors

45

  1. JA
    Jack A. Lesser

    Miami University, United States

    2 publications · 148 citations

    2

    h-index

  2. MA
    Marie Adele Hughes

    University of Oklahoma, United States

    2 publications · 148 citations

    2

    h-index

  3. JR
    Jabril Ramdan

    National University of Malaysia, Malaysia

    1 publications · 10 citations

    1

    h-index

  4. SB
    Sebastiano Battiato

    University of Catania, Italy

    1 publications · 30 citations

    1

    h-index

  5. MS
    Mirjana Simić

    University of Belgrade, Serbia

    1 publications · 23 citations

    1

    h-index

1–5 of 45

Venues

  1. Journal of Marketing

    JM · 2 publications · 148 citations

    2

    h-index

  2. 1

    h-index

  3. Computerized Medical Imaging and Graphics

    CMIG · 1 publications · 95 citations

    1

    h-index

  4. Sustainable Cities and Society

    1 publications · 66 citations

    1

    h-index

  5. Pattern Analysis and Applications

    1 publications · 20 citations

    1

    h-index

1–5