Concepedia

Location Promotion

Location Promotion is a strategic marketing framework within investor targeting that distinguishes itself by focusing on the deliberate positioning and branding of a specific geographic region to attract investment through the highlighting of locational advantages, institutional support, and economic opportunities.

25

Publications

2K

Citations

61

Authors

44

Institutions

Publications per year

2017–2026

9

Parents

Publications

25

Corporate social performance, analyst stock recommendations, and firm future returns

Xueming Luo, Heli Wang, Sascha Raithel et al. · Strategic Management Journal · 2013 · 517 citations

, , +17

Geo-Conquesting: Competitive Locational Targeting of Mobile Promotions

Nathan M. Fong, Zheng Fang, Xueming Luo · Journal of Marketing Research · 2015 · 322 citations

, , +17

Reframing place promotion, place marketing, and place branding - moving beyond conceptual confusion

Martin Boisen, Kees Terlouw, Peter Groote et al. · Cities · 2017 · 265 citations · Full text

, , +16

Contemporaneous and Delayed Sales Impact of Location-Based Mobile Promotions

Zheng Fang, Bin Gu, Xueming Luo et al. · Information Systems Research · 2015 · 112 citations

, , +17

Why Did Better Place Fail?: Range anxiety, interpretive flexibility, and electric vehicle promotion in Denmark and Israel

Lance Noel, Benjamin K. Sovacool · Energy Policy · 2016 · 105 citations · Full text

, , +12

1–5 of 25

Authors

61

  1. XL
    Xueming Luo

    Temple University, United States

    5 publications · 990 citations

    5

    h-index

  2. ZF
    Zheng Fang

    Sichuan University, China

    3 publications · 447 citations

    3

    h-index

  3. XZ
    Xiaofang Zhou

    The University of Queensland, Australia

    3 publications · 122 citations

    3

    h-index

  4. KZ
    Kai Zheng

    University of Electronic Science and Technology of China, China

    3 publications · 122 citations

    3

    h-index

  5. HW
    Heli Wang

    Singapore Management University, Singapore

    2 publications · 543 citations

    2

    h-index

1–5 of 61

Institutions

44

  1. Temple University

    Philadelphia, United States

    5 h-index

    7 publications

    1.3K citations

  2. Sichuan University

    Chengdu, China

    3 h-index

    3 publications

    447 citations

  3. The University of Queensland

    Brisbane, Australia

    3 h-index

    4 publications

    201 citations

  4. Fudan University

    Shanghai, China

    3 h-index

    3 publications

    655 citations

  5. Ludwig-Maximilians-Universität München

    Munich, Germany

    3 h-index

    3 publications

    561 citations

  6. UNSW Sydney

    Sydney, Australia

    2 h-index

    5 publications

    468 citations

  7. Temple College

    Temple, United States

    2 h-index

    2 publications

    39 citations

  8. University of Technology Sydney

    Sydney, Australia

    2 h-index

    4 publications

    338 citations

1–8 of 44

Venues

  1. IEEE Transactions on Knowledge and Data Engineering

    TKDE · 2 publications · 129 citations

    2

    h-index

  2. Cities

    2 publications · 347 citations

    2

    h-index

  3. Technological Forecasting and Social Change

    1 publications · 38 citations

    1

    h-index

  4. International Journal of Electronic Commerce

    IJEC · 1 publications · 13 citations

    1

    h-index

  5. Journal of Interactive Marketing

    JIM · 1 publications · 82 citations

    1

    h-index

1–5