Lead Tracking
Lead Tracking is a methodological construct in lead management that systematically monitors and records the progression of potential customers through the sales pipeline to evaluate engagement and conversion efficacy.
5
Publications
207
Citations
20
Authors
12
Institutions
Publications per year
2017–2026
1
Parents
5
The Sales Lead Black Hole: On Sales Reps' Follow-Up of Marketing Leads
Gaurav Sabnis, Sharmila Chatterjee, Rajdeep Grewal et al. · Journal of Marketing · 2012 · 112 citations
1–5 of 5
20
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1–5 of 20
12
Lancaster General Hospital
Lancaster, United States
1 h-index
1 publications
15 citations
IBM Research (China)
Beijing, China
1 h-index
5 publications
295 citations

Pennsylvania State University
State College, United States
1 h-index
2 publications
224 citations
University Hospital Frankfurt
Frankfurt am Main, Germany
1 h-index
4 publications
44 citations

East China Normal University
Shanghai, China
1 h-index
2 publications
118 citations
Massachusetts Institute of Technology
Cambridge, United States
1 h-index
1 publications
112 citations

St Petersburg University
Saint Petersburg, Russia
1 h-index
1 publications
10 citations
Goethe University Frankfurt
Frankfurt am Main, Germany
1 h-index
4 publications
44 citations
1–8 of 12
1 publications · 15 citations
1
h-index
Conference · 1 publications · 59 citations
1
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1 publications · 11 citations
1
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1 publications · 10 citations
1
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JM · 1 publications · 112 citations
1
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1–5