Concepedia

Launch Execution

Launch Execution is a strategic management process that constitutes the systematic implementation of planned activities and resource coordination required to introduce a new product to the market, distinguished from other launch-related concepts by its focus on operational precision, timeline adherence, and cross-functional integration to achieve stated commercial objectives.

23

Publications

1K

Citations

54

Authors

27

Institutions

Publications per year

2017–2026

2

Parents

Publications

23

Identifying the key success factors in new product launch

Claudia Di Benedetto · Journal of Product Innovation Management · 1999 · 374 citations

, , +16

Identifying the Key Success Factors in New Product Launch

C. Anthony Di Benedetto · Journal of Product Innovation Management · 1999 · 143 citations

, , +16

An evaluation model of new product launch strategy

Yi‐Chia Chiu, Benson Chen, Joseph Z. Shyu et al. · Technovation · 2005 · 71 citations

, , +14

The role of lean launch execution and launch timing on new product performance

Roger J. Calantone, C. Anthony Di Benedetto · Journal of the Academy of Marketing Science · 2011 · 70 citations

, , +14

High technology launch strategies in the U.K.

Chris Easingwood, Charles A. Beard · Industrial Marketing Management · 1989 · 36 citations

, , +9

1–5 of 23

Authors

54

  1. RJ
    Roger J. Calantone

    Michigan State University, United States

    3 publications · 101 citations

    3

    h-index

  2. AD
    Anthony Di Benedetto

    Temple University, United States

    3 publications · 49 citations

    3

    h-index

  3. CA
    C. Anthony Di Benedetto

    Temple University, United States

    2 publications · 213 citations

    2

    h-index

  4. BC
    Bruce C.Y. Lee

    Fu Jen Catholic University, Taiwan

    2 publications · 37 citations

    2

    h-index

  5. TK
    Tun‐Chih Kou

    Ming Chuan University, Taiwan

    2 publications · 37 citations

    2

    h-index

1–5 of 54

Institutions

27

  1. Temple University

    Philadelphia, United States

    4 h-index

    4 publications

    119 citations

  2. Michigan State University

    East Lansing, United States

    4 h-index

    5 publications

    130 citations

  3. Fu Jen Catholic University

    Taipei, Taiwan

    2 h-index

    3 publications

    51 citations

  4. Temple College

    Temple, United States

    2 h-index

    2 publications

    35 citations

  5. Feng Chia University

    Taichung, Taiwan

    2 h-index

    2 publications

    37 citations

  6. Link Campus University

    Rome, Italy

    1 h-index

    1 publications

    29 citations

  7. Eindhoven University of Technology

    Eindhoven, The Netherlands

    1 h-index

    1 publications

    70 citations

  8. Barkatullah University

    Bhopal, India

    1 h-index

    1 publications

    14 citations

1–8 of 27

Venues

  1. Journal of Product Innovation Management

    4 publications · 554 citations

    4

    h-index

  2. 1

    h-index

  3. 1

    h-index

  4. Journal of Global Scholars of Marketing Science

    JGSMS · 1 publications · 14 citations

    1

    h-index

  5. Acta Astronautica

    1 publications · 34 citations

    1

    h-index

1–5