1
Publications
71
Citations
1
H-Index
2005
Active since
Affiliations
National Chung Hsing University(Current)
Benson Chen is an author at National Chung Hsing University specializing in product management, business, and product launch.
Top concepts
BusinessStrategyMarketingManagementProduct LaunchBusiness StrategyProduct ManagementStrategic ManagementNew Product Development
Publications per year
2005–2005
1
1
An evaluation model of new product launch strategy
Yi‐Chia Chiu, Benson Chen, Joseph Z. Shyu et al. · Technovation · 2005 · 71 citations
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