Concepedia

Identity Program Development

Identity Program Development is a strategic design framework that systematically establishes and structures the essential visual, verbal, and behavioral elements of a brand to ensure coherent and consistent expression across all touchpoints and organizational levels.

17

Publications

811

Citations

43

Authors

19

Institutions

Publications per year

2017–2026

4

Parents

Publications

17

Visual identity: trappings or substance?

Michael J. Baker, John M.T. Balmer · European Journal of Marketing · 1997 · 218 citations

, , +15

Towards a definitive model of the corporate identity management process

Helen Stuart · Corporate Communications An International Journal · 1999 · 195 citations

, , +13

Visual identity: trappings or substance?

Michael J. Baker, John M.T. Balmer · European Journal of Marketing · 1997 · 85 citations

, , +15

Development of a game-design workshop to promote young girls' interest towards computing through identity exploration

Nur Akkuş Çakır, Arianna Gass, Aroutis Foster et al. · Computers & Education · 2017 · 67 citations

, , +15

Design and Evaluation of a Professional Identity Development Program for Pharmacy Students

Martina Mylrea, Tarun Sen Gupta, Beverley Glass · American Journal of Pharmaceutical Education · 2018 · 53 citations · Full text

, , +12

1–5 of 17

Authors

43

  1. MJ
    Michael J. Baker

    Télécom Paris, France

    2 publications · 303 citations

    2

    h-index

  2. JM
    John M.T. Balmer

    Brunel University of London, United Kingdom

    2 publications · 303 citations

    2

    h-index

  3. MG
    Michal Grinstein‐Weiss

    Washington University in St. Louis, United States

    2 publications · 28 citations

    2

    h-index

  4. LC
    Leigh C. Anderson

    University of Washington, United States

    1 publications · 11 citations

    1

    h-index

  5. EB
    Emily Boyle

    University of Ulster, United Kingdom

    1 publications · 22 citations

    1

    h-index

1–5 of 43

Institutions

19

  1. University of North Carolina at Chapel Hill

    Chapel Hill, United States

    3 h-index

    5 publications

    78 citations

  2. Rochester Institute of Technology

    Rochester, United States

    2 h-index

    3 publications

    76 citations

  3. Washington University in St. Louis

    St Louis, United States

    2 h-index

    4 publications

    64 citations

  4. University of Virginia

    Charlottesville, United States

    1 h-index

    1 publications

    12 citations

  5. Syracuse University

    Syracuse, United States

    1 h-index

    1 publications

    17 citations

  6. Iowa State University

    Ames, United States

    1 h-index

    2 publications

    24 citations

  7. Pennsylvania State University

    State College, United States

    1 h-index

    1 publications

    14 citations

  8. James Cook University

    Townsville, Australia

    1 h-index

    3 publications

    159 citations

1–8 of 19

Venues

  1. European Journal of Marketing

    EJM · 2 publications · 303 citations

    2

    h-index

  2. Journal of Services Marketing

    1 publications · 22 citations

    1

    h-index

  3. Journal of Public Transportation

    1 publications · 28 citations

    1

    h-index

  4. 1

    h-index

  5. Journal of Research in Childhood Education

    JRCE · 1 publications · 14 citations

    1

    h-index

1–5