Concepedia

Michael J. Baker

MJ

92

Publications

7.4K

Citations

39

H-Index

1975

Active since

Affiliations

Télécom Paris(Current)

Centre National de la Recherche Scientifique

University of Strathclyde

Interactions, Corpus, Apprentissages, Représentations

Laboratoire Traitement et Communication de l’Information

Michael J. Baker is an author at Télécom Paris specializing in management, education, and marketing.

Top concepts

ManagementEducationMarketingBusinessSocial SciencesDesignCommunicationEngineeringLearning AnalyticsLanguage

Publications per year

1975–2024

92

Publications

92

The Impact of Physically Attractive Models on Advertising Evaluations

Michael J. Baker, Gilbert A. Churchill · Journal of Marketing Research · 1977 · 778 citations

Social Psychology, Targeted Advertising, Individual Differences +23

Selecting Celebrity Endorsers: The Practitioner’s Perspective

B. Zafer Erdoğan, Michael J. Baker, Stephen Tagg · Journal of Advertising Research · 2001 · 552 citations

The Impact of Physically Attractive Models on Advertising Evaluations

Michael J. Baker, Gilbert A. Churchill · Journal of Marketing Research · 1977 · 485 citations

Social Psychology, Targeted Advertising, Consumer Research +22

Seeing is believing: the effect of film on visitor numbers to screened locations

Nichola Carole Tooke, Michael J. Baker · Tourism Management · 1996 · 401 citations

Screened Locations, Film Study, Journalism +6

Promoting reflective interactions in a CSCL environment

Michael J. Baker, Kristine Lund · Journal of Computer Assisted Learning · 1997 · 352 citations

Engineering, Interaction Model, Different Media +23

Rows per page

1–5 of 92