Concepedia

Identity Positioning

Identity Positioning is a strategic approach within the broader category of positioning strategies that specifically defines an organization’s or product’s core self-concept, values, and distinctive attributes to establish a unique and consistent identity in the minds of stakeholders.

43

Publications

3.7K

Citations

81

Authors

58

Institutions

Publications per year

2017–2026

10

Parents

Publications

43

Corporate Identity and the Advent of Corporate Marketing

John M.T. Balmer · Journal of Marketing Management · 1998 · 554 citations

, , +9

Social Identity Map: A Reflexivity Tool for Practicing Explicit Positionality in Critical Qualitative Research

Danielle Jacobson, Nida Mustafa · International Journal of Qualitative Methods · 2019 · 421 citations · Full text

, , +10

Corporate identity: making business strategy visible through design

Choice Reviews Online · 1991 · 399 citations

, , +11

Managing the Multiple Identities of the Corporation

John M.T. Balmer, Stephen A. Greyser · California Management Review · 2002 · 382 citations

, , +17

Managing Corporate Identity: An Internal Perspective

Cláudia Simões · Journal of the Academy of Marketing Science · 2005 · 295 citations

, , +14

1–5 of 43

Authors

81

  1. JM
    John M.T. Balmer

    Brunel University of London, United Kingdom

    3 publications · 1.1K citations

    3

    h-index

  2. NC
    Nick C. Ellis

    University of Michigan, United States

    2 publications · 225 citations

    2

    h-index

  3. SA
    Stephen A. Greyser

    Harvard University, United States

    2 publications · 500 citations

    2

    h-index

  4. BY
    Bedrettin Yazan

    University of Alabama, United States

    1 publications · 95 citations

    1

    h-index

  5. SB
    S. Bahar Koymen

    University of California, Santa Barbara, United States

    1 publications · 36 citations

    1

    h-index

1–5 of 81

Institutions

58

  1. University of Colorado Denver

    Denver, United States

    2 h-index

    3 publications

    62 citations

  2. Université Paris Cité

    Paris, France

    2 h-index

    2 publications

    42 citations

  3. Cochin University of Science and Technology

    Ernakulam, India

    1 h-index

    1 publications

    13 citations

  4. University of the West of England

    Bristol, United Kingdom

    1 h-index

    2 publications

    28 citations

  5. London School of Economics and Political Science

    London, United Kingdom

    1 h-index

    1 publications

    64 citations

  6. Saint Louis Science Center

    St Louis, United States

    1 h-index

    1 publications

    92 citations

  7. University of Manchester

    Manchester, United Kingdom

    1 h-index

    1 publications

    24 citations

  8. Duquesne University

    Pittsburgh, United States

    1 h-index

    1 publications

    17 citations

1–8 of 58

Venues

  1. California Management Review

    CMR · 2 publications · 500 citations

    2

    h-index

  2. Open Research Online (The Open University)

    Repository · 2 publications · 80 citations

    2

    h-index

  3. Journal of the Academy of Marketing Science

    2 publications · 433 citations

    2

    h-index

  4. Narrative Inquiry

    NI · 2 publications · 76 citations

    2

    h-index

  5. Journal of Language Identity & Education

    JLIE · 1 publications · 38 citations

    1

    h-index

1–5