Goodwill Effects
Goodwill Effects is a theoretical construct in financial accounting that represents the intangible value arising from a firm’s reputation, customer relationships, and brand equity, which differentiates it from other intangible assets by its non-separability and unidentifiability apart from the business as a whole.
107
Publications
6.4K
Citations
212
Authors
154
Institutions
Publications per year
2017–2026
34
Parents
107
Keith B. Murray, Christine Vogel · Journal of Business Research · 1997 · 544 citations
Sponsorship and the Image of the Sponsor
Colin McDonald · European Journal of Marketing · 1991 · 312 citations
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154
Central University of Finance and Economics
Beijing, China
3 h-index
5 publications
260 citations

UNSW Sydney
Sydney, Australia
3 h-index
5 publications
111 citations

University of Padua
Padua, Italy
3 h-index
7 publications
167 citations
University of Florida
Gainesville, United States
2 h-index
3 publications
232 citations
University of Iowa
Iowa City, United States
2 h-index
2 publications
375 citations

North China Electric Power University
Beijing, China
2 h-index
4 publications
944 citations
University of Illinois Urbana-Champaign
Urbana, United States
2 h-index
2 publications
375 citations
HEC Montréal
Montreal, Canada
2 h-index
3 publications
165 citations
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Repository · 6 publications · 250 citations
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4 publications · 329 citations
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JBR · 3 publications · 657 citations
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2 publications · 51 citations
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2 publications · 60 citations
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