Concepedia

Bruno Viscolani

BV

17

Publications

429

Citations

13

H-Index

1985

Active since

Affiliations

University of Padua(Current)

Centro di Ricerca in Matematica Pura ed Applicata

Bruno Viscolani is an author at University of Padua specializing in marketing, management, and advertising.

Top concepts

MarketingManagementAdvertisingBusinessMarket DesignConsumer ResearchEconomicsInteractive MarketingMarket SegmentationAdvertising Effectiveness

Publications per year

1985–2022

17

Publications

17

Advertising a new product in a segmented market

Alessandra Buratto, Luca Grosset, Bruno Viscolani · European Journal of Operational Research · 2005 · 71 citations

Advertising, Interactive Marketing, Market Analysis +5

Advertising Strategies in a Differential Game with Negative Competitor’s Interference

Bruno Viscolani, Georges Zaccour · Journal of Optimization Theory and Applications · 2008 · 42 citations

Differential Game, Advertising, Non-cooperative Game Theory +9

New product introduction: goodwill, time and advertising cost

Alessandra Buratto, Bruno Viscolani · Mathematical Methods of Operations Research · 2002 · 41 citations

Marketing, New Product Introduction, Management +4

Advertising channel selection in a segmented market

Alessandra Buratto, Luca Grosset, Bruno Viscolani · Automatica · 2006 · 38 citations

Economics, Advertising, Interactive Marketing +8

Advertising for the introduction of an age‐sensitive product

Luca Grosset, Bruno Viscolani · Optimal Control Applications and Methods · 2005 · 36 citations

Economics, Advertising, New Product Introduction +15

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