Concepedia

Luca Grosset

LG

11

Publications

274

Citations

10

H-Index

2004

Active since

Affiliations

University of Padua(Current)

Centro di Ricerca in Matematica Pura ed Applicata

Luca Grosset is an author at University of Padua specializing in advertising, management, and marketing.

Top concepts

MarketingManagementAdvertisingInteractive MarketingBusinessConsumer ResearchMarket DesignMarket SegmentationEconomicsCommunication

Publications per year

2004–2015

11

Publications

11

Advertising a new product in a segmented market

Alessandra Buratto, Luca Grosset, Bruno Viscolani · European Journal of Operational Research · 2005 · 71 citations

Advertising, Interactive Marketing, Market Analysis +5

Advertising channel selection in a segmented market

Alessandra Buratto, Luca Grosset, Bruno Viscolani · Automatica · 2006 · 38 citations

Economics, Advertising, Interactive Marketing +8

Advertising for the introduction of an age‐sensitive product

Luca Grosset, Bruno Viscolani · Optimal Control Applications and Methods · 2005 · 36 citations

Economics, Advertising, New Product Introduction +15

Advertising for a new product introduction: A stochastic approach

Luca Grosset, Bruno Viscolani · Top · 2004 · 25 citations

Advertising, New Product Introduction, Interactive Marketing +6

Advertising in a segmented market: comparison of media choices

Luca Grosset, Bruno Viscolani · IMA Journal of Management Mathematics · 2007 · 18 citations · Full text

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