Concepedia

Alessandra Buratto

AB

11

Publications

334

Citations

10

H-Index

1994

Active since

Affiliations

University of Padua(Current)

Group for Research in Decision Analysis

Alessandra Buratto is an author at University of Padua specializing in marketing, advertising, and management.

Top concepts

MarketingManagementAdvertisingBusinessMechanism DesignEngineeringMarket DesignOperations ResearchInteractive MarketingEconomics

Publications per year

1994–2022

11

Publications

11

Advertising a new product in a segmented market

Alessandra Buratto, Luca Grosset, Bruno Viscolani · European Journal of Operational Research · 2005 · 71 citations

Advertising, Interactive Marketing, Market Analysis +5

Consignment contracts with cooperative programs and price discount mechanisms in a dynamic supply chain

Alessandra Buratto, Rudy Cesaretto, Pietro De Giovanni · International Journal of Production Economics · 2019 · 71 citations

Economics, Supply Chain Optimization, Dynamic Pricing +12

New product introduction: goodwill, time and advertising cost

Alessandra Buratto, Bruno Viscolani · Mathematical Methods of Operations Research · 2002 · 41 citations

Marketing, New Product Introduction, Management +4

Advertising channel selection in a segmented market

Alessandra Buratto, Luca Grosset, Bruno Viscolani · Automatica · 2006 · 38 citations

Economics, Advertising, Interactive Marketing +8

Coordination of Advertising Strategies in a Fashion Licensing Contract

Alessandra Buratto, Georges Zaccour · Journal of Optimization Theory and Applications · 2009 · 32 citations

Fashion Licensing Contract, Advertising, Fashion +4

Rows per page

1–5 of 11