Event Value Proposition

Event Value Proposition is a strategic construct within event marketing that distinguishes itself by articulating the unique, perceived benefits attendees gain from participating in a specific event, as opposed to alternative engagement opportunities.

2

Publications

85

Citations

5

Authors

5

Institutions

Publications per year

2017–2026

1

Authors

5

  1. PC
    Philip Crowther

    Sheffield Hallam University, United Kingdom

    1 publications · 58 citations

    1

    h-index

  2. ND
    Nathaniel D. Line

    Florida State University, United States

    1 publications · 27 citations

    1

    h-index

  3. SL
    Sara Leroi‐Werelds

    Hasselt University, Belgium

    1 publications · 27 citations

    1

    h-index

  4. LL
    Liliana L. Bove

    The University of Melbourne, Australia

    1 publications · 27 citations

    1

    h-index

  5. KV
    Katrien Verleye

    Ghent University, Belgium

    1 publications · 27 citations

    1

    h-index

1–5 of 5

Venues

  1. International Journal of Event and Festival Management

    IJEFM · 1 publications · 58 citations

    1

    h-index

  2. Journal of Business Research

    JBR · 1 publications · 27 citations

    1

    h-index

  3. Journal of Global Sport Management

    JGSM · 1 publications · 10 citations

1–3