Event Value Proposition
Event Value Proposition is a strategic construct within event marketing that distinguishes itself by articulating the unique, perceived benefits attendees gain from participating in a specific event, as opposed to alternative engagement opportunities.
2
Publications
85
Citations
5
Authors
5
Institutions
Publications per year
2017–2026
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Parents
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1–3 of 2
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Ghent University
Ghent, Belgium
1 h-index
1 publications
27 citations

Hasselt University
Hasselt, Belgium
1 h-index
1 publications
27 citations

The University of Melbourne
Melbourne, Australia
1 h-index
1 publications
27 citations
Sheffield Hallam University
Sheffield, United Kingdom
1 h-index
1 publications
58 citations
Florida State University
Tallahassee, United States
1 h-index
1 publications
27 citations
East Tennessee State University
Johnson City, United States
1 publications
10 citations
Indiana University Bloomington
Bloomington, United States
1 publications
10 citations
1–7 of 5
IJEFM · 1 publications · 58 citations
1
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JBR · 1 publications · 27 citations
1
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JGSM · 1 publications · 10 citations
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