Concepedia

Email Engagement

Email Engagement is a metric within digital marketing analytics that quantifies the degree of recipient interaction with email content, distinguished by its focus on behavioral indicators such as open rates, click-through rates, and time spent reading, as opposed to mere delivery or receipt.

16

Publications

661

Citations

49

Authors

28

Institutions

Publications per year

2017–2026

5

Parents

Publications

16

Factors affecting pass-along email intentions (PAEIs): Integrating the social capital and social cognition theories

Chien-Chih Huang, Tung‐Ching Lin, Kuei-ju Lin · Electronic Commerce Research and Applications · 2008 · 145 citations

, , +11

Email marketing in the era of the empowered consumer

Mari Hartemo · Journal of Research in Interactive Marketing · 2016 · 100 citations

, , +13

Improving Email Response in a Permission Marketing Context

Ray Kent, Hege Brandal · International Journal of Market Research · 2003 · 87 citations

, , +14

Email Adoption, Diffusion, Use and Impact Within Small Firms: A Survey of UK Companies

J.A.A. Sillince, Stuart Macdonald, B LEFANG et al. · International Journal of Information Management · 1998 · 65 citations

, , +14

Boost your email marketing campaign! Emojis as visual stimuli to influence customer engagement

E. Sophía Valenzuela-Gálvez, Álvaro Garrido-Morgado, Óscar González‐Benito · Journal of Research in Interactive Marketing · 2022 · 43 citations

, , +10

1–5 of 16

Authors

49

  1. PS
    Pengcheng Shi

    Dartmouth College, United States

    1 publications · 19 citations

    1

    h-index

  2. SM
    Stuart Macdonald

    University of Sheffield, United Kingdom

    1 publications · 65 citations

    1

    h-index

  3. JS
    J.A.A. Sillince

    University of Sheffield, United Kingdom

    1 publications · 65 citations

    1

    h-index

  4. KL
    Kuei-ju Lin

    National Sun Yat-sen University, Taiwan

    1 publications · 145 citations

    1

    h-index

  5. RG
    Rupesh Gupta

    Chitkara University, India

    1 publications · 13 citations

    1

    h-index

1–5 of 49

Institutions

28

  1. University of York

    York, United Kingdom

    1 h-index

    2 publications

    26 citations

  2. Tel Aviv University

    Tel Aviv, Israel

    1 h-index

    3 publications

    108 citations

  3. University of Turku

    Turku, Finland

    1 h-index

    1 publications

    100 citations

  4. Duquesne University

    Pittsburgh, United States

    1 h-index

    1 publications

    28 citations

  5. Zhejiang University

    Hangzhou, China

    1 h-index

    1 publications

    19 citations

  6. Marymount University

    Arlington, United States

    1 h-index

    2 publications

    56 citations

  7. Singapore Management University

    Singapore, Singapore

    1 h-index

    4 publications

    72 citations

  8. LinkedIn (United States)

    Sunnyvale, United States

    1 h-index

    2 publications

    26 citations

1–8 of 28

Venues

  1. Journal of Research in Interactive Marketing

    2 publications · 143 citations

    2

    h-index

  2. Manufacturing & Service Operations Management

    1 publications · 19 citations

    1

    h-index

  3. International Journal of Market Research

    1 publications · 87 citations

    1

    h-index

  4. European Journal of Marketing

    EJM · 1 publications · 15 citations

    1

    h-index

  5. Communications of the ACM

    1 publications · 36 citations

    1

    h-index

1–5