Concepedia

Ray Kent

RK

Statistics

Publications

3

Citations

178

H-Index

3

Active since

1999

Affiliations

University of Stirling(Current)

Ray Kent is an author at University of Stirling specializing in business, marketing, and data preprocessing.

Publications per year

1999–2005

3

Publications

3

Improving Email Response in a Permission Marketing Context

Ray Kent, Hege Brandal · International Journal of Market Research · 2003 · 87 citations

, , +14

Cases as Configurations: Using Combinatorial and Fuzzy Logic to Analyse Marketing Data

Ray Kent · International Journal of Market Research · 2005 · 49 citations

, , +9

Using the Internet for Market Research: A Study of Private Trading on the Internet

Matthew Lee, Ray Kent · Market Research Society Journal · 1999 · 42 citations

, , +8

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