Early Entry Advantage

Early Entry Advantage is a strategic competitive benefit derived from being the first or among the first to enter a market or adopt an innovation, distinguished by the ability to establish brand leadership, secure key resources, and create switching costs before subsequent entrants.

138

Publications

15.1K

Citations

292

Authors

180

Institutions

Publications per year

2017–2026

28

Authors

292

  1. HJ
    Harry J. Sapienza

    University of Minnesota, United States

    3 publications · 411 citations

    3

    h-index

  2. GL
    Gianvito Lanzolla

    City, University of London, United Kingdom

    3 publications · 192 citations

    3

    h-index

  3. GK
    Gurumurthy Kalyanaram

    The University of Texas at Dallas, United States

    3 publications · 313 citations

    3

    h-index

  4. CA
    C. Anthony Di Benedetto

    Temple University, United States

    3 publications · 241 citations

    3

    h-index

  5. FF
    Fernando F. Suárez

    Northeastern University, United States

    3 publications · 225 citations

    3

    h-index

1–5 of 292

Venues

  1. Strategic Management Journal

    SMJ · 9 publications · 6.6K citations

    9

    h-index

  2. Journal of Business Research

    JBR · 6 publications · 418 citations

    6

    h-index

  3. SSRN Electronic Journal

    Repository · 5 publications · 228 citations

    5

    h-index

  4. Roeper Review

    4 publications · 131 citations

    4

    h-index

  5. Journal of Marketing Research

    4 publications · 452 citations

    4

    h-index

1–5