Customization Economics is an academic framework within mass customization strategy that systematically analyzes the cost-benefit trade-offs, scalability mechanisms, and value co-creation dynamics inherent in offering individually tailored products or services at near-mass-production efficiency.
44
Publications
4K
Citations
93
Authors
72
Institutions
Publications per year
2017–2026
15
Parents
Publications
44
The “I Designed It Myself” Effect in Mass Customization
Nikolaus Franke, Martin Schreier, Ulrike Kaiser · Management Science · 2009 · 754 citations
Customized Products: A Competitive Analysis
Niladri Syam, Ranran Ruan, James D. Hess · Marketing Science · 2005 · 171 citations
1–5 of 44
Authors
93
- NS
3
h-index
- FT
2
h-index
- AÖ
2
h-index
- MS
2
h-index
- JD
2
h-index
1–5 of 93
Institutions
72
University of Houston
Houston, United States
3 h-index
7 publications
975 citations
University of Oregon
Eugene, United States
2 h-index
4 publications
104 citations
Stanford University
Stanford, United States
2 h-index
2 publications
200 citations
Technical University of Munich
Munich, Germany
2 h-index
5 publications
1.1K citations
Hong Kong Polytechnic University
Hong Kong, Hong Kong
2 h-index
4 publications
276 citations
Tianjin University
Tianjin, China
2 h-index
5 publications
104 citations
Vienna University of Economics and Business
Vienna, Austria
2 h-index
3 publications
1.5K citations
Massachusetts Institute of Technology
Cambridge, United States
2 h-index
2 publications
930 citations
1–8 of 72
Venues
- Management Science
5 publications · 1.8K citations
5
h-index
- Marketing Science
3 publications · 413 citations
3
h-index
- SSRN Electronic Journal
Repository · 2 publications · 66 citations
2
h-index
- Information Systems Research
ISR · 2 publications · 81 citations
2
h-index
- Manufacturing & Service Operations Management
2 publications · 114 citations
2
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1–5