Concepedia

Cross-platform Campaigning

Cross-Platform Campaigning is a strategic communication framework that integrates coordinated messaging and engagement activities across multiple social media platforms to amplify reach, audience targeting, and message resonance through platform-specific adaptations within a unified campaign architecture.

9

Publications

598

Citations

30

Authors

21

Institutions

Publications per year

2017–2026

4

Parents

Publications

9

Engagement with candidate posts on Twitter, Instagram, and Facebook during the 2019 election

Shelley Boulianne, Anders Olof Larsson · New Media & Society · 2021 · 118 citations · Full text

, , +17

Engagement across three social media platforms: An exploratory study of a cause-related PR campaign

Hye‐Jin Paek, Thomas Hove, Yumi Jung et al. · Public Relations Review · 2013 · 117 citations

, , +16

The cross-platform synergies of digital video advertising: Implications for cross-media campaigns in television, Internet and mobile TV

Joon Soo Lim, Sung Yoon Ri, Beth Donnelly Egan et al. · Computers in Human Behavior · 2015 · 82 citations

, , +17

Cross-Platform Emotions and Audience Engagement in Social Media Political Campaigning: Comparing Candidates’ Facebook and Instagram Images in the 2020 US Election

Michael Bossetta, Rasmus Schmøkel · Political Communication · 2022 · 73 citations · Full text

, , +17

The normalization of online campaigning in the web.2.0 era

Karolina Koç-Michalska, Darren G. Lilleker, Alison Smith et al. · European Journal of Communication · 2016 · 72 citations · Full text

, , +14

1–5 of 9

Authors

30

  1. TH
    Thomas Hove

    Hanyang University, South Korea

    1 publications · 117 citations

    1

    h-index

  2. JP
    Jill Piebiak

    Concordia University, Canada

    1 publications · 27 citations

    1

    h-index

  3. FM
    Fenwick McKelvey

    Concordia University, Canada

    1 publications · 27 citations

    1

    h-index

  4. MT
    Mari Tuokko

    University of Helsinki, Finland

    1 publications · 28 citations

    1

    h-index

  5. MN
    Matti Nelimarkka

    Aalto University, Finland

    1 publications · 28 citations

    1

    h-index

1–5 of 30

Institutions

21

  1. Sungkyunkwan University

    Seoul, South Korea

    1 h-index

    1 publications

    82 citations

  2. Aalto University

    Espoo, Finland

    1 h-index

    1 publications

    28 citations

  3. Mars (United States)

    McLean, United States

    1 h-index

    3 publications

    162 citations

  4. Concordia University

    Montreal, Canada

    1 h-index

    1 publications

    27 citations

  5. Hanyang University

    Seoul, South Korea

    1 h-index

    2 publications

    234 citations

  6. Interface (United States)

    La Grange, United States

    1 h-index

    1 publications

    82 citations

  7. Bournemouth University

    Poole, United Kingdom

    1 h-index

    3 publications

    216 citations

  8. University of Jyväskylä

    Jyväskylä, Finland

    1 h-index

    2 publications

    56 citations

1–8 of 21

Venues

  1. New Media & Society

    3 publications · 162 citations

    2

    h-index

  2. Journal of Advertising Research

    JAR · 1 publications · 54 citations

    1

    h-index

  3. Political Communication

    1 publications · 73 citations

    1

    h-index

  4. Discourse Context & Media

    1 publications · 27 citations

    1

    h-index

  5. Social Media + Society

    1 publications · 28 citations

    1

    h-index

1–5