Concepedia

Yumi Jung

YJ

4

Publications

240

Citations

4

H-Index

2013

Active since

Affiliations

Michigan State University(Current)

Yumi Jung is an author at Michigan State University specializing in social marketing, communication, and social media.

Top concepts

ArtsSocial MediaCommunicationSocial MarketingHealthFintechBusinessEconomicsMarketingNutrition

Publications per year

2013–2014

4

Publications

4

Engagement across three social media platforms: An exploratory study of a cause-related PR campaign

Hye‐Jin Paek, Thomas Hove, Yumi Jung et al. · Public Relations Review · 2013 · 116 citations

Exploratory Study, Media Activism, Social Media +12

Favors from facebook friends

Yumi Jung, Rebecca Gray, Cliff Lampe et al. · 2013 · 50 citations

Social Influence, Communication, Social Network +19

Assessment of a Healthy Corner Store Program (FIT Store) in Low-Income, Urban, and Ethnically Diverse Neighborhoods in Michigan

Hye‐Jin Paek, Hyun Jung Oh, Yumi Jung et al. · Family & Community Health · 2014 · 39 citations

Urban Health, Social Marketing, Health Disparities +21

Public broadband investment priorities in the United States: an analysis of the broadband technology opportunities program

Robert LaRose, Johannes M. Bauer, Kurt DeMaagd et al. · Government Information Quarterly · 2013 · 35 citations

Public Policy, Fintech, Economics +9

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