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Engagement across three social media platforms: An exploratory study of a cause-related PR campaign

Exploratory StudyMedia ActivismSocial MediaMedia MarketingPublic EngagementSocial Media PlatformsManagementSocial MarketingPublic Relation StrategyCommunicationArtsContent AnalysisCause-related Pr CampaignConsumer EngagementCivic Engagement