Cost-plus Pricing

Cost-Plus Pricing is a pricing strategy in retail management whereby a product’s selling price is determined by adding a fixed markup percentage to its unit cost, distinguishing it from other pricing methods by its cost-based rather than demand- or competition-based calculation.

37

Publications

1.5K

Citations

64

Authors

41

Institutions

Publications per year

2017–2026

8

Authors

64

  1. RG
    Reinaldo Guerreiro

    Universidade de São Paulo, Brazil

    3 publications · 66 citations

    3

    h-index

  2. KI
    Kostis Indounas

    Athens University of Economics and Business, Greece

    2 publications · 170 citations

    2

    h-index

  3. JT
    Joe T. Baxter

    Dalton State College, United States

    2 publications · 63 citations

    2

    h-index

  4. JV
    Juliana Ventura Amaral

    Universidade de São Paulo, Brazil

    2 publications · 56 citations

    2

    h-index

  5. MM
    Marilyn M. Helms

    Dalton State College, United States

    2 publications · 63 citations

    2

    h-index

1–5 of 64

Venues

  1. Journal of Business and Industrial Marketing

    2 publications · 56 citations

    2

    h-index

  2. 2

    h-index

  3. Managerial and Decision Economics

    MDE · 2 publications · 68 citations

    2

    h-index

  4. 2

    h-index

  5. The Marketing Review

    1 publications · 22 citations

    1

    h-index

1–5