Concepedia

Reinaldo Guerreiro

RG

Statistics

Publications

12

Citations

386

H-Index

11

Active since

2004

Affiliations

Universidade de São Paulo(Current)

Reinaldo Guerreiro is an author at Universidade de São Paulo specializing in business, management, and marketing management.

Publications per year

2004–2019

12

Publications

12

Evaluating management accounting change according to the institutional theory approach

Reinaldo Guerreiro, Carlos Alberto de Bragança Pereira, Fábio Frezatti · Journal of Accounting & Organizational Change · 2006 · 75 citations

Management, Accountancy, Accounting +14

Does management accounting play role in planning process?

Fábio Frezatti, Andson Braga de Aguiar, Reinaldo Guerreiro et al. · Journal of Business Research · 2009 · 60 citations

Business, Accountancy, Accounting +7

Cost‐to‐serve measurement and customer profitability analysis

Reinaldo Guerreiro, Sérgio Rodrigues Bio, Elvira Vazquez Villamor Merschmann · The International Journal of Logistics Management · 2008 · 56 citations

Business, Marketing, Marketing Management +17

Voluntary versus enforced tax compliance: the slippery slope framework in the Brazilian context

Fábio Pereira da Silva, Reinaldo Guerreiro, Eduardo Flores · International Review of Economics · 2019 · 31 citations

Public Affairs, Public Finance, Tax Law +14

Cost-based price and value-based price: are they conflicting approaches?

Reinaldo Guerreiro, Juliana Ventura Amaral · Journal of Business and Industrial Marketing · 2018 · 29 citations · Full text

Business, Marketing, Marketing Management +16

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