Concepedia

Corporate Image Positioning

Corporate Image Positioning is a strategic marketing construct within international market positioning that defines how a multinational corporation shapes its overall identity, reputation, and perceived value in the global marketplace relative to competitors, through consistent cross-border communication, brand behavior, and stakeholder perception management.

26

Publications

2.4K

Citations

56

Authors

35

Institutions

Publications per year

2017–2026

6

Parents

Publications

26

The materiality of environmental information to users of annual reports

Craig Deegan, Michaela Rankin · Accounting Auditing & Accountability Journal · 1997 · 639 citations

, , +17

Product-, Corporate-, and Country-Image Dimensions and Purchase Behavior: A Multicountry Analysis

Ming‐Huei Hsieh, Shan L. Pan, Rudy Setiono · Journal of the Academy of Marketing Science · 2004 · 467 citations

, , +13

A model to investigate the influence of marketing-mix efforts and corporate image on brand equity in the IT software sector

Ji‐Hern Kim, Yong J. Hyun · Industrial Marketing Management · 2010 · 287 citations

, , +14

The Influence of Corporate Image and Specificity of Candidate Qualifications on Response to Recruitment Advertisement

John A. Belt, Joseph G. P. Paolillo · Journal of Management · 1982 · 193 citations

, , +9

Keeping the Corporate Image: Public Relations and Business, 1900-1950

Alan R. Raucher, Richard S. Tedlow · The American Historical Review · 1980 · 108 citations

, , +12

1–5 of 26

Authors

56

  1. KH
    Kyung Hoon Kim

    Changwon National University, South Korea

    2 publications · 134 citations

    2

    h-index

  2. HS
    Hong Seob Jung

    Changwon National University, South Korea

    2 publications · 134 citations

    2

    h-index

  3. JJ
    Joseph Jones

    North Dakota State University, United States

    2 publications · 134 citations

    2

    h-index

  4. WL
    Wei Lu

    Shanghai Jiao Tong University, China

    2 publications · 134 citations

    2

    h-index

  5. MR
    Michaela Rankin

    Monash University, Australia

    2 publications · 651 citations

    2

    h-index

1–5 of 56

Institutions

35

  1. Shanghai Jiao Tong University

    Shanghai, China

    3 h-index

    3 publications

    198 citations

  2. Changwon National University

    Changwon, South Korea

    2 h-index

    6 publications

    402 citations

  3. Simon Fraser University

    Burnaby, Canada

    2 h-index

    2 publications

    44 citations

  4. University of Southern Queensland

    Toowoomba, Australia

    2 h-index

    3 publications

    1.3K citations

  5. Dakota State University

    Madison, United States

    2 h-index

    2 publications

    134 citations

  6. North Dakota State University

    Fargo, United States

    2 h-index

    2 publications

    134 citations

  7. Åbo Akademi University

    Turku, Finland

    1 h-index

    1 publications

    18 citations

  8. Universidad de Cantabria

    Santander, Spain

    1 h-index

    2 publications

    174 citations

1–8 of 35

Venues

  1. Journal of Business Research

    JBR · 3 publications · 153 citations

    3

    h-index

  2. Choice Reviews Online

    CRO · 2 publications · 107 citations

    2

    h-index

  3. SSRN Electronic Journal

    Repository · 2 publications · 52 citations

    2

    h-index

  4. Industrial Marketing Management

    2 publications · 312 citations

    2

    h-index

  5. The American Historical Review

    AHR · 1 publications · 108 citations

    1

    h-index

1–5