Concepedia

Yong J. Hyun

YJ

9

Publications

870

Citations

9

H-Index

1988

Active since

Affiliations

Korea Advanced Institute of Science and Technology(Current)

University of Nebraska–Lincoln

Yong J. Hyun is an author at Korea Advanced Institute of Science and Technology specializing in marketing, management, and consumer behavior.

Top concepts

MarketingManagementSocial SciencesConsumer BehaviorConsumer ResearchInteractive MarketingArtsCultureBusinessJournalism

Publications per year

1988–2015

9

Publications

9

A model to investigate the influence of marketing-mix efforts and corporate image on brand equity in the IT software sector

Ji‐Hern Kim, Yong J. Hyun · Industrial Marketing Management · 2010 · 284 citations

Brand Equity, Digital Marketing, Information Technology Management +9

Effects of perceived behavioral control on the consumer usage intention of e-coupons

Hyunmo Kang, Minhi Hahn, David Fortin et al. · Psychology and Marketing · 2006 · 243 citations

Customer Satisfaction, Behavioral Decision Making, Consumer Study +24

Predicting Memory for Components of TV Commercials from EEG

Michael Rothschild, Yong J. Hyun · Journal of Consumer Research · 1990 · 96 citations

Hemispherically Lateralized EEG as a Response to Television Commercials

Michael Rothschild, Yong J. Hyun, Bryon Reeves et al. · Journal of Consumer Research · 1988 · 79 citations

Affective Neuroscience, Braincomputer Interface, Byron Reeves Search +20

Cultural Adaptation of Business Expatriates in the Host Marketplace

Sunkyu Jun, James W. Gentry, Yong J. Hyun · Journal of International Business Studies · 2001 · 62 citations

Culture, Business Culture, Intercultural Marketing +8

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