Concepedia

Sunkyu Jun

SJ

15

Publications

790

Citations

13

H-Index

1993

Active since

Affiliations

University of Nebraska–Lincoln(Current)

Sungkyunkwan University

Hannam University

Hongik University

Stonehill College

Sunkyu Jun is an author at University of Nebraska–Lincoln specializing in management, marketing, and consumer research.

Top concepts

ManagementMarketingConsumer ResearchConsumer BehaviorBehavioral Decision MakingCultureBusinessEducationSocial SciencesCultural Diversity

Publications per year

1993–2020

15

Publications

15

Cultural Values Reflected in Theme and Execution: A Comparative Study of U.S. and Korean Television Commercials

Bongjin Cho, Up Kwon, James W. Gentry et al. · Journal of Advertising · 1999 · 254 citations

Education, Cultural Factor, Time Orientation +21

Consumer acculturation processes and cultural conflict

James W. Gentry, Sunkyu Jun, Patriya Tansuhai · Journal of Business Research · 1995 · 97 citations

Ethnicity, Culture, Consumer Culture +9

Cultural Adaptation of Business Expatriates in the Host Marketplace

Sunkyu Jun, James W. Gentry, Yong J. Hyun · Journal of International Business Studies · 2001 · 62 citations

Culture, Business Culture, Intercultural Marketing +8

Modes of Consumer Acculturation

Sunkyu Jun, A. Dwayne Ball, James W. Gentry · ACR North American Advances · 1993 · 60 citations

Consumer Culture, Consumer Study, Management +5

The effects of acculturation on commitment to the parent company and the foreign operation

Sunkyu Jun, Sunkoo Lee, James W. Gentry · International Business Review · 1997 · 50 citations

International Management, Sociology, Management +9

Rows per page

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