Concepedia
Statistics
Publications
7
Citations
428
H-Index
Active since
2010
Affiliations
Sejong University(Current)
Dankook University
Korea Advanced Institute of Science and Technology
Ji‐Hern Kim is an author at Sejong University specializing in brand management, marketing, and business.
Publications per year
2010–2021
A model to investigate the influence of marketing-mix efforts and corporate image on brand equity in the IT software sector
Ji‐Hern Kim, Yong J. Hyun · Industrial Marketing Management · 2010 · 287 citations
Business, Marketing, Marketing Management +14
Is power powerful? Power, confidence, and goal pursuit
Dongwon Min, Ji‐Hern Kim · International Journal of Research in Marketing · 2013 · 43 citations
Social Sciences, Psychology, Social Psychology +12
The importance of social and ideal social dimensions in self‐congruity research
Ji‐Hern Kim, Yong J. Hyun · Asian Journal Of Social Psychology · 2012 · 32 citations
Social Sciences, Marketing, Psychology +6
Effect of brand popularity as an advertising cue on tourists’ shopping behavior
Ji‐Hern Kim · Journal of Destination Marketing & Management · 2018 · 24 citations
The effects of brand popularity as an advertising cue on perceived quality in the context of internet shopping
Ji‐Hern Kim, Dongwon Min · Japanese Psychological Research · 2014 · 18 citations
Business, Marketing, Marketing Management +13
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