Concepedia

Hong Seob Jung

HS

4

Publications

308

Citations

4

H-Index

2009

Active since

Affiliations

Changwon National University(Current)

Shanghai Jiao Tong University

North Dakota State University

Dakota State University

Hong Seob Jung is an author at Changwon National University specializing in marketing, management, and business.

Top concepts

BusinessMarketingManagementBusiness StrategyBrand EquityBrand StrategyBrand AwarenessUser ExperienceBrand ManagementBrand Development

Publications per year

2009–2014

4

Publications

4

Consumer adoption of virtual stores in Korea: Focusing on the role of trust and playfulness

Sang Hyun Oh, Yong Man Kim, Chong Whan Lee et al. · Psychology and Marketing · 2009 · 117 citations

Customer Satisfaction, Innovation Adoption, Digital Marketing +24

Effective employment brand equity through sustainable competitive advantage, marketing strategy, and corporate image

Kyung Hoon Kim, Byung Joo Jeon, Hong Seob Jung et al. · Journal of Business Research · 2011 · 85 citations

Brand Equity, Brand Management, Business +11

Influences of perceived product innovation upon usage behavior for MMORPG: Product capability, technology capability, and user centered design

Hong Seob Jung, Kyung Hoon Kim, Chang Han Lee · Journal of Business Research · 2014 · 59 citations

Consumer Research, Technology Adoption, Technology Capability +16

Effective employment brand equity through sustainable competitive advantage, marketing strategy, and corporate image

Kyung Hoon Kim, Byung Joo Jeon, Hong Seob Jung et al. · Journal of Business Research · 2011 · 47 citations

Brand Equity, Brand Management, Business +11

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