Concepedia

Byung Joo Jeon

BJ

3

Publications

149

Citations

3

H-Index

2010

Active since

Affiliations

Changwon National University(Current)

North Dakota State University

Shanghai Jiao Tong University

Dakota State University

Byung Joo Jeon is an author at Changwon National University specializing in brand development, brand equity, and management.

Top concepts

BusinessMarketingManagementBrand EquityBrand AwarenessBrand DevelopmentBrand StrategyBrand ManagementBusiness StrategyEmployer Branding

Publications per year

2010–2011

3

Publications

3

Effective employment brand equity through sustainable competitive advantage, marketing strategy, and corporate image

Kyung Hoon Kim, Byung Joo Jeon, Hong Seob Jung et al. · Journal of Business Research · 2011 · 85 citations

Brand Equity, Brand Management, Business +11

Effective employment brand equity through sustainable competitive advantage, marketing strategy, and corporate image

Kyung Hoon Kim, Byung Joo Jeon, Hong Seob Jung et al. · Journal of Business Research · 2011 · 47 citations

Brand Equity, Brand Management, Business +11

Examining the Relationships among Attitude toward Luxury Brands, Customer Equity, and Customer Lifetime Value in a Korean Context

Kyung Hoon Kim, Seong-Yeon Park, Seung‐Hee Lee et al. · Journal of Global Academy of Marketing Science · 2010 · 17 citations

Customer Satisfaction, Luxury, Consumer Research +18

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