Concepedia

Seung‐Hee Lee

SL

28

Publications

1.4K

Citations

19

H-Index

2000

Active since

Affiliations

Southern Illinois University Carbondale(Current)

Seoul National University

The Korea Institute of Public Administration

Ewha Womans University

Kent State University

Seung‐Hee Lee is an author at Southern Illinois University Carbondale specializing in management, marketing, and consumer research.

Top concepts

MarketingManagementConsumer ResearchConsumer BehaviorFashionBrand AwarenessBusinessCustomer SatisfactionCultureBrand Equity

Publications per year

2000–2021

28

Publications

28

Hybrid car purchase intentions: a cross‐cultural analysis

Jason D. Oliver, Seung‐Hee Lee · Journal of Consumer Marketing · 2010 · 264 citations

Consumer Uncertainty, Green Marketing, Behavioral Decision Making +20

Buy Genuine Luxury Fashion Products Or Counterfeits

Boonghee Yoo, Seung‐Hee Lee · 2009 · 178 citations

Customer Satisfaction, Consumer Research, Past Behavior +18

Implementation of Artificial Intelligence in Fashion: Are Consumers Ready?

Yuli Liang, Seung‐Hee Lee, Jane E. Workman · Clothing and Textiles Research Journal · 2019 · 135 citations

Artificial Intelligence, New Technologies, Consumer Uncertainty +24

Asymmetrical effects of past experiences with genuine fashion luxury brands and their counterfeits on purchase intention of each

Boonghee Yoo, Seung‐Hee Lee · Journal of Business Research · 2011 · 103 citations

Culture, Brand Equity, Consumer Culture +12

Compulsive Consumption Tendencies Among Television Shoppers

Seung‐Hee Lee, Sharron J. Lennon, Nancy A. Rudd · Family and Consumer Sciences Research Journal · 2000 · 86 citations

Television Shoppers, Behavioral Addiction, Social Psychology +20

Rows per page

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